March 10, 2015
At Custom Direct, we’d like to think a client’s success is due primarily to our efforts at branding and marketing their products and services – and this is true in […]
June 2, 2015
Entrepreneur magazine recently published an article titled “25 Signs You Need Help Marketing.” The article discusses common signs that identify businesses who need help marketing themselves. It includes the topics […]
June 11, 2015
Interested in learning how to write an effective marketing plan for your business? There are eight easy and essential steps! The eight steps include: identifying your target market, creating a SWOT […]
June 16, 2015
You’re meeting with your agency to talk about the new print project and you want to make your time as productive as possible. Here are some typical questions to consider […]
June 23, 2015
“Specialty Foods Have Mass Market Appeal” an article written by Richard Thompson for Gourmet News, The Business Newspaper for the Gourmet Industry, discusses specialty food business’ growth in recent […]
August 13, 2015
“FDA: Some KIND Bars Not as Healthy as they claim to be” – KIND bars needing to change their labeling following accusations the bars weren’t as healthy as advertised […]
December 2, 2015
September 30, 2015
It’s the season for trade shows, which means brands are busy planning what kind of statement they want to make at each expo. Several of our clients look to us […]
March 9, 2016
In a recent post, Jim Coogan, the founder and president of Catalog Marketing Economics, posed a question certainly on the minds of most millenial marketing mavens, “Can catalogs be replaced with only […]
April 19, 2016
May 3, 2016
You may have heard that email marketing is dead; however, email marketing is still a great tool to incorporate into your strategic marketing plan. In fact, 89% of marketers, in […]
May 10, 2016
Cinco de Mayo is a perfect excuse to host a fun office party, which offers employees a nice break from a hard day’s work – and we did just that! […]