Our Process

Very often, the best way to get results is to just get started.

That said, you’ll want to avoid moving ahead with a mix of wishful thinking combined with a jumble of disconnected tactics and goals which aren’t shared by all, which all too often seems as if you’re ‘doing something’.

The act of taking the necessary time and steps, to follow a process designed to help you set, achieve and even surpass your goals, has proven to be much more effective than simply performing ‘random acts of marketing’.

We execute every project using effective, results-driven marketing regimens based on attainable goals, proven processes, and growth mindsets. Our custom plans typically cover 90 days at a time while outlining longer-term goals, so we can monitor and evaluate our clients’ progress and make adjustments along the way.

Realize that People Buy From People

At Custom Direct, we take the guesswork out of targeting your audience. Impactful messaging can only exist when you know who you’re talking to. That’s why our process always starts with discovery. Appealing to your audience by taking a customer-centric approach shows you’ve invested time in understanding their interests and needs, so they will invest in your brand. 

Identify Your “Why”

Every brand offers solutions, but your customers don’t want to know what you do; they want to know what drives you to do it. The purpose behind your business is what resonates. What was the reason it came to fruition? What separates you from your competition? Why should we do business with you?

The underlying motivators that resulted in the making of your brand tell your clients that the things you care about and the things they care about coincide. 

Set Goals as a Team

There’s no time for wasted marketing efforts when you have a business to run, which is why nothing we do is random. When we collaborate with you, we work together to generate clear-cut, measurable S.M.A.R.T. goals to identify the purpose behind every step taken in your marketing plan. Creating these goals as a team has shown to increase team participation and performance.

Create Plans You Will Actually Use

We create ‘plans’ which differ greatly from a ‘stale’ plan you hide on your desk. Our Marketing Roadmaps allow you to:

  • Increase active team participation and flexibility with 30-60-90 day regimens 
  • Increase accountability through the use of S.M.A.R.T. goals and data
  • Measure, learn, refine, and improve your effectiveness and progress

The goal is to develop a set of tactics, based upon sound strategy, with defined resources of money and time - in a format you will use, refine and reuse as you reach and set new goals: a Marketing Roadmap.

Always be Working Toward Growth, Vision and Focus

Adopt a growth mind-set by creating 1, 3- and 5-year goals, which provide focus as we review and adjust the marketing regimen every 90 days.

Know that What's Measured Improves

Once your goals and focus are defined, we can understand which tactics and metrics make the most sense. Working in 90-day intervals gives us the ability to learn and pivot if things are off track, or add extra emphasis on initiatives that are exceeding your goals.