Website Development

Your accurate, engaging website is the foundation for your business growth. With online search activity accounting for more than 85% of B2B discovery, your website is the most important aspect of your digital presence.

Are you waiting to get your money’s worth out of your existing website before you consider a new one?

For companies who launched their website several years ago, it’s common to leverage the expense of a website build for as long as possible.

The bad news with this approach: you may be losing fantastic leads because your website is not optimized for search results, and you may be invisible to firms looking to do business with you.

The good news is new website development can be a straightforward process, and unlike what you may have experienced in the past, you can enjoy comprehensive website projects with less lead time, less overall project time, and often for a smaller budget than you expected. Our proven pre-development process provides you with our Blueprint for Success in the development of your new website.

Collaborating with our team means your website will have a custom look and feel unique to your brand, and you will have the ability to easily update content so you won’t have to look outside your company to update job openings, new products or blogs.

Our Blueprint for Success process begins with accessing your current website and through the development of a Navigation Sitemap, Page Layout Wireframes, and an Overview and Pre-Development Report. We collaborate with you to determine scope, budget, and a timeline for your website project. 

Example Website Navigation Sitemap:


Example Page Layout Wireframes:

The Overview and Pre-Development Report (OPDR)

This comprehensive research and discovery report is the foundation to our Blueprint for Success website development process. The OPDR establishes how your website is organized, functions and outlines the scope of the project, especially identifying:

Key integrations • SEO requirements • Content development needs • Budget • Timeline

Our OPDR research also includes recommendations and insights on these specific aspects:

  • Website Navigation Sitemap
    • First level
    • Secondary level (if needed) 
    • Footer Level
  • Page Layout Wireframes
    • Desktop
    • Mobile
  • Page intentions
  • Website functionality
  • User experience

We can provide a range of training services for WordPress, including in-person, Zoom and video modules, depending on your needs and the complexity of your website. Additionally, if the site is hosted by Custom Direct, our managed services can include the WordPress 101 video tutorial series, which is accessed directly from the ADMIN side of your website. The series walks the user through many of the most frequently used tasks and skills users need to know - available 24/7/365 for continued viewing.

Beyond the direct value of clearly presenting your products and services to prospects and customers, there are significant indirect advantages to a well built, SEO-rich website which support your overall sales efforts, including:

  • Building credibility for your business
  • Creating organic traffic
  • Insights from visitor engagement

Explore our insights on how to develop the strategic messaging which resonates with your customers and prospects.