In our BLOG we seek to offer answers to frequently asked questions, including those you may not have yet thought to ask. We provide insight and perspective to help you improve your understanding and execution of what is needed to grow your business.

January 16, 2023

(White) Board Meeting: Digging Into LinkedIn to Get More Leads

Why do cab drivers make good content marketers? They can really drive in traffic. In addition to starting with bad jokes, another surefire way to engage your target audience and drive traffic to your website is through your company's LinkedIn posts. While there is no one-size-fits-all approach to successful content development, every piece of impactful content should include these 3 R's (your social media content "must-haves): READABLE, RELEVANT, and REPEATABLE. Laura weighed in on the 3 R's and has key tips to ensure your content is driving traffic to your website – the ultimate goal of social media.