Blog

In our BLOG we seek to offer answers to frequently asked questions, including those you may not have yet thought to ask. We provide insight and perspective to help you improve your understanding and execution of what is needed to grow your business.

September 29, 2022

The Future of the Manufacturing Workforce

Manufacturing Month is just around the corner. Find out how you can get involved and inspire the next generation of manufacturers.
September 1, 2022

(White) Board Meeting: Digging Into LinkedIn to Get More Leads

Know these three key attributes every piece of content should have for optimal engagement, lead generation, and increased website traffic.
August 26, 2022

(White) Board Meeting: Why Footers Are Critical to Visitor Engagement (and What You Should Have in Yours)

Are you utilizing your website footer to its full potential? Check off these 6 must-haves to be sure your footer is optimized.
August 22, 2022

Don’t Miss Out on the 2022 International Manufacturing Technology Show

Custom Direct's VP, Nancy O'Leary, will be participating in the IMTS Job Shops Workshop: Marketing in Manufacturing Roundtable Discussion.
August 18, 2022

(White) Board Meeting: Refreshing Your Company Logo

Keep your logo up to date and digitally optimized to continue growing your company's brand recognition and developing credibility.
August 9, 2022

(White) Board Meeting: Getting Started with Competitive Analysis

If you can spare 15 minutes to grow your business, start by conducting a competitive analysis.
July 5, 2022

The Power of Video Marketing

With apps like Instagram, Facebook, LinkedIn, and TikTok all offering video marketing, it's time to get on board.
June 21, 2022

Running Ads? You Need Google Ads Performance Planner

Are you running a Google Ads Campaign? Take advantage of the Google Ads Performance Planner for campaign forecasting and ad spend budgeting.
June 15, 2022

Google My Business Turned Google Business Profile

Google My Business has undergone some significant changes in 2022. Stay in the know, and find out how your Business Profile may be affected.
April 26, 2022

Measure, Adjust, Optimize: LinkedIn Analytics for Content Marketing

Keeping up on LinkedIn Analytics is a key part of creating effective content. Monitor your engagement levels and reach your audience.
April 19, 2022

Link Up: Sharing Reliable, Relevant Content

LinkedIn can be a valuable marketing tool for your business, but it can also be a great place for your target market to find useful information outside of your company’s direct capabilities.
April 12, 2022

Beat the Algorithm: When to Post in 2022

LinkedIn is one of the best platforms to grow your business, but it can only take you so far if your engagement levels are lacking. Unlike other social media sites, such as Instagram, Facebook, Twitter, and Pinterest, LinkedIn is primarily filled with employers and employees seeking career growth opportunities and, hence, B2B marketing.