Blog

In our BLOG we seek to offer answers to frequently asked questions, including those you may not have yet thought to ask. We provide insight and perspective to help you improve your understanding and execution of what is needed to grow your business.

May 12, 2021

Why Your Company’s Social Media Presence Matters for Lead Generation

A strong social media presence is vital to marketing your brand. With technology readily available, reaching prospects through a variety of digital content across various popular social media sites has never been easier. While a website serves as the main source of your company’s capabilities, many leads also turn to social media to learn more about your product, the benefits you offer, and your company culture - comparing and contrasting with your competitors.
April 14, 2021

Make Your Social Media Advertising Go Further with the Right Audience

What are Social Media Advertising Audiences? Social Media Advertising Audiences are the “who” social media advertisements are delivered to. Different platforms have slightly different criteria for targeting an audience, but […]
March 18, 2021

(Don’t) Cut It Out! : Perfect Image Sizing for Social Media Posts

When was the last time you were browsing in social media and came across a post that had an awkwardly cropped image, or text that was unreadable? Keeping track of […]
February 2, 2021

What is Local SEO, and How Do I Get Onboard?

Shop Local. Buy Local. We’ve become accustomed to these marketing initiatives as communities are drawing attention to local businesses in an effort to spotlight the products and services which are […]
January 13, 2021

Best Practices for Social Media Posts: Matching Content to the Platform

With so many social media platforms to choose from, be sure to set aside time to plan out your content! If your company is present on Facebook, Instagram, Twitter, and […]
December 17, 2020

How Content Development Can Reduce Your Lead Gen Workload

  Seems contradictory – doesn’t it? Content development is often seen as a drain of both time and resources. It’s true – the writing, editing, and organizing process can be […]
October 28, 2020

Updating Your Website Doesn’t Have to be Scary!

With Halloween just days away, it’s prime spooky season and there are plenty of scary tricks to give you the creepy crawlies. Updating your website, however, doesn’t have to be […]
October 21, 2020

CDI Creativity at Work: Geoff Bevington Honors Frida Kahlo

  mediumcenterFrida Kahlo Mural by Geoff Bevington ContentAs an artist, Geoff Bevington has completed over 100 murals, but his latest endeavor hits close to home – literally. Partnering with the […]
September 29, 2020

October is Manufacturing Month: Here’s What to Expect

  Manufacturing Month is here! Until now, this meant a plethora of trade shows, events, and expos running throughout October. This year, however, due to COVID-19, many in-person events have […]
September 1, 2020

How Did You Know You Were Ready To Expand Your Company’s Capabilities?

  This year has demonstrated incredible – dare we say agile – capabilities expansion across many sectors of the manufacturing industry … which got us thinking, “How have our clients […]
August 4, 2020

Is Your Website Content Out-of-Date?

  Vintage is all the rage, but out-of-date details on your website are never in style. Your site is filled with important information about your business. In many ways, it […]
July 29, 2020

Your Reference Guide for Google Ads

With over 90% of the search engine market share Google is king. As the industry leader in digital advertising, Google offers a variety of different and ever-changing advertising options. Understanding […]