We enjoy collaborating with Manufacturing Extension Partnership (MEPs) to provide these 5 individual programs as part of grant funded initiatives to drive business growth.

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Our programs provide extensive design and development expertise in each of these five individual categories; eCommerce Website, WordPress website, SEO, Sales, and LinkedIn Social Media. These programs are offered individually, or combined, based on grant funding opportunities.

eCommerce Website icon

eCommerce Website

A 3-Part eCommerce Website Upgrade Development Plan to:
  • Assess Existing Resources
  • Recommend Design, Content, Navigation Aspects, and Cart Functionality
  • Implement the Recommendations

WordPress website icon

WordPress Website

A Website Development plan to:
  • Assess Existing Resources
  • Recommend Design, Content, and Navigation Aspects
  • Implement the Recommendations

Sales Pitch Plan icon

Sales

A 3-Part Perfecting Your Sales Pitch Plan which includes:
  • Company Brochure/Sell Sheets
  • Capabilities PowerPoint
  • 15 Minute Sales Pitch

SEO key page review icon

SEO

A strategic SEO approach which includes:
  • Comprehensive website audit
  • Google Ranking Assessment
  • Recommendations for copy, image and page title updates
  • Implementation of findings

LinkedIn profile review icon

LinkedIn Social Media

A strategic LinkedIn approach which includes:
  • Assessment Report
  • Company Page Development
  • Facebook Business Profile Development (optional)
  • Content Calendar with 12 posts
  • Training

eCommerce Website

A 3-Part eCommerce Website Upgrade Development Plan to:

  • Assess Existing Resources
  • Recommend Design, Content, Navigation Aspects, and Cart Functionality
  • Implement the Recommendations in eCommerce Website Development

The DELIVERABLES of this program include: 

  • Assessment Report identifying existing resources and content gaps to be supplied by client specifically in terms of products/services to be available for purchase online and provide a Content Guide for client content creation 
  • Review payment and shipping options for choice in overall eCommerce functionality
    • Credit Card Processing Plug-in Options:
      • PayPal
      • Stripe
      • WooCommerce Payment
    • Shipping Options:
      • FedEx
      • UPS
      • USPS
  • Development of WordPress eCommerce website Utilizing company brand colors, fonts and logo
    • eCommerce functionality upgrade
      • Sitemap
      • Navigation Updates
      • Products Page Updates - Up to 10 simple products configured
    • Shopping Cart
  • Add conversion goals to Google Analytics
  • Mobile responsive
  • Online user video training
  • Webinar-based training
WordPress Website

A Website Development plan to:

  • Assess Existing Resources
  • Recommend Design, Content, and Navigation Aspects
  • Implement the Recommendations in Website Development

The DELIVERABLES of this program include: 

  • Assessment identifying existing resources and content gaps
  • Review of on-page SEO and list of recommended changes
  • Provide template options for choice in overall site layout:
    • Single page site with 5 hote key navigation sections
    • 5 navigation pages
    • Sitemap
  • Development of WordPress website
    • Utilizing company brand colors, fonts and logo
    • Includes pages/sections: Home, Product/Services, About, Contact, up to 5 additional pages accessed through links, and an OPTIONAL page (based on content available), select one:
      • Resources (not to exceed 5 entries)
      • Blog (not to exceed 5 entries)
      • Gallery (not to exceed 10 images)
  • Initial SEO with keyword content recommendations
  • Add conversion goals to Google Analytics
  • Mobile responsive
  • Online user video training
  • Basic RFQ form and calls-to-action
  • Webinar-based training
Sales

A 3-Part Perfecting Your Sales Pitch Plan which includes:

  • A Business Capabilities Brochure/Sell Sheets
  • Company Problem-Solving themed PowerPoint
  • “15 Minute Pitch” Training focused on company core competencies

The DELIVERABLES of this program include: 

  • Assessment identifying existing resources and content gaps
  • Development of business capabilities brochure/sell sheets, completed through content collaboration with client
    • Utilizing company brand colors, fonts and logo
    • Copy editing
    • Provide up to 12 royalty free stock images if needed
    • Review existing photography/images and enhance, color correct and retouch as necessary
    • Print ready final files and downloadable PDF documents
  • Creation of problem-solving focused PowerPoint
    • Utilizing company brand colors, fonts and logo
    • Copy editing
    • Create graphics as need to communicate messaging
    • Provide up to 12 royalty free stock images if needed
    • Review existing photography/images and enhance, color correct and retouch as necessary
  • “15 Minute Pitch”
    • Provide final document in preferred format
SEO

A strategic SEO approach which includes:

  • A comprehensive website audit
  • A Google Ranking Assessment
  • Recommendations for copy, image and page title updates, and implementation of findings

The DELIVERABLES of this program include: 

  • Site Audit + Google Ranking Assessment Report, including SEO best practices on existing:
    • Copy
    • Images
    • Page titles
    • Keywords
  • Implementation of findings:
    • Optimize images
    • Update page titles
    • SEO-rich content updating with client collaboration
  • Ongoing SEO recommendations for consideration:
    • Customized SEO monthly program
    • Social media content review
    • Paid advertising
    • Webinar-based training
LinkedIn Social Media

A strategic approach to establishing a comprehensive business profile on LinkedIn as a key aspect of a company’s digital presence. LinkedIn’s robust B2B successes provide a strong foundation for the iterative use of LinkedIn content on other social media channels, like Facebook, and to a much lesser degree, Instagram and TikTok. 


The DELIVERABLES of this program include: 

  • Assessment Report
  • Development of LinkedIn Company Page
    • Optimized images
    • Content collaboration with client
  • Optional development of Facebook Business Profile
    • Optimized images
    • Content collaboration with client
  • 12 Short Post Content Calendar including
    • Content creation
    • Images
    • 8 weeks of posting
  • Training
    • Posting to LinkedIn
    • Updating Business Profile
    • Interpreting LinkedIn Dashboard Analytics
    • Organic Brand Building on LinkedIn
    • Content calendar methodology and utilization across all social media channels

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