83% of business strategies fail due to a lack of clarity, or focus, at the beginning.
Custom Direct is an integrated marketing agency focused on growing your company, your sales, your profits and opportunities. We help clients achieve their growth goals by creating performance-driven strategies as the foundation for marketing tactics which:
- Increase your brand awareness and reach
- Engage your customers and prospects
- Drive high quality leads
- Provide insight for repeatable business
We understand your goal is growth - and while growth is most often equated with reaching or surpassing your financial goals - a well-defined strategy addresses how you can approach and overcome the multitude of critical obstacles and challenges of running a manufacturing business today.
One of the most crucial elements of strategy is focus - the coordinated application of your resources and effort, toward important, yet addressable challenges.
Rather than working with a mix of wishful thinking combined with a jumble of disconnected policies, the act of taking the necessary time and steps to create a strategy, which will help you to set, achieve and even surpass your goals, has proven time and again to be much more effective than performing ‘random acts of marketing’.
As your marketing agency, we have many questions, but not all of the answers.
Yet, our experience and proven processes guide us to uncover insights into your prospects, customers and competitors, to deliver and implement positive outcomes which are often surprising and always actionable.
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Creating an effective ‘brand’ for your business is the process of developing and refining a long-lasting, rewarding relationship with your customers.
Done well, it is an ongoing, two-way conversation about who you are, why you do what you do and how your customers will benefit.
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The process of working to set S.M.A.R.T. goals will clarify your firm's objectives, identify areas of improvement and opportunity, which lead to increased revenue, performance, profitability and customer satisfaction.
A S.M.A.R.T. goal is Specific, Measurable, Achievable, Relevant, and Time-Bound and is a proven tool used by many successful organizations.
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Your roadmap combines the insights from Discovery, Branding and S.M.A.R.T. goals to establish a baseline, delivering a strategic plan with corresponding budgets, tactics and timelines.
Experience shows that effective, results-driven marketing roadmaps, covering a period of 90 days, allows for the most productive use of your time, energy and resources.
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