We have developed this straightforward, no-nonsense marketing program which focuses on building the foundation for an effective digital presence — and drives your business growth.

It's easy to get started!

We begin with an assessment of your website and LinkedIn presence, then provide you with a customized Assessment, Recommendations and Implementation Report. Our approach and implementation provides the foundation to your online presence.

This program includes updates to your Website, LinkedIn Social Media, SEO and Sales Materials. The flexibility of this strategy enables us to collaborate and map out a unique, individual strategy based on your specific needs. No marketing-speak. No cookie cutter solutions.

Program Details

The Jump Start Program focuses on building a strong foundation for your effective digital presence including your Website, LinkedIn Social Media, SEO and Sales Materials. Where this program really makes a difference, based upon feedback from clients, is our commitment to specifically and methodically address the issues identified in the assessment, provide concrete, doable recommendations, AND implement the changes as needed.

No-Nonsense Marketing for Manufacturers Customized Assessment Report

Customized Assessment Report

Your Assessment, Recommendations and Implementation Report is presented via ZOOM or TEAMS. We answer all questions and concerns as we review the recommended next steps, including timeframes and expected costs. There is no obligation for you to move forward with the implementation, yet most clients find the project scope and budget are great fit for their growth plans.
Website key pages review icon


Is your website generating leads? We analyze the Content, Appearance and Navigation of the three most important pages on your site, and implement updates which promote engagement — and leads.

We'll review:

  • Home
  • About
  • Capabilities


  • Initial Assessment Report
  • Improvement recommendations
  • Implementation of content and navigation updates

SEO key page review icon

Search Engine Optimization [SEO]

Are you struggling to be found on Google? We review the often-overlooked components of your site which may be hurting your search results and provide SEO-impactful implementation.

We'll audit:

  • Title Text and Alt Text for Key Pages
  • Meta Descriptions for Key Pages
  • Page Titles for Key Pages


  • Initial Assessment Report
  • Improvement recommendations
  • Implementation of Title Text, Alt Text, Meta Descriptions and Page Title updates

LinkedIn profile review icon

LinkedIn social media

Do you know 80% of B2B business occurs between LinkedIn Connections? Be sure your company has a professional presence on the fastest-growing social media platform, LinkedIn. Our approach and implementation provides the foundation for your social media presence success.

We'll review:

  • Company Profile page
  • Capabilities identified
  • Post frequency and relevance


  • Initial Assessment Report
  • Improvement recommendations
  • 8-12 post Content Calendar
  • Implementation of Company Profile updates

Sales collateral review icon


Does your sales team have the supporting materials to clearly articulate your core competencies? Keeping sales materials up-to-date with accurate information and consistent branding is often a "we'll get around to it later" project. Our design expertise, and attention to your company competencies, delivers sales materials which provide compelling content on your product and services.

We'll review:

  • Company brochure
  • Sales PowerPoint
  • Sell sheets


  • Company brochure
  • Sell sheets
  • Capabilities PowerPoint
  • 15 minute sales pitch


You have questions, we have answers.

Do I need to completely rebuild my website?

Nope. This program is designed to work with what you have in place. We’re here to Get. You. Started.

The Custom Direct team can work in most any website development, doing so in a trusted and confidential manner, to access the ADMIN side of your site and immediately get to work.

What web platforms do you work with?

We will work with most any web platform, from a custom CMS build to WordPress sites and everything in between. In the past 6 months we’ve successfully helped clients who are using these platforms:

GoDaddy HTML IM Creator Magento MODX
Shopify SQUARESPACE Weebly WIX WordPress

Do you have experience working with manufacturers?

We’re as equally passionate about our clients’ businesses as we are about the business of helping people grow and succeed.

We love manufacturing, and it shows - in our enthusiasm and results. A sampling of the many clients we’ve worked with recently include:

Casting, Chemicals Manufacturing, Electronic Parts Manufacturing, Food, Furniture, Machinery Manufacturing, Precision Machining, Precision Metal Fabrication, Printing, Publishing, RV Manufacturer, Skincare Products, Textiles Manufacturing

What size companies are you helping, is it only big firms?

We help small, start-up companies to mid-market powerhouses, all seeking to improve their marketing effectiveness and make a bottom-line difference. In the first half of 2021 alone, we’ve worked with new clients who are:

  • 22 firms - Less than 20 employees
  • 8 firms - 20-49 employees
  • 5 firms - 50-99+ employees

Interestingly, these figures follow closely to the population of manufacturing in Illinois, where approximately 70% of all manufacturers employ less than 20 people - but who are working hard to expand and grow their opportunities.

The median length of time in business, for the companies we’ve worked with, is 30 years - including a few startups and two firms older than 125 years in business!

What if I have ZERO Social Media Presence - or don’t know how to use it?

Not a problem. Our team is ready to help you understand the VALUE of investing time and energy into LinkedIn and social selling.

Our plans include development of comprehensive 12-month Content Calendar and Post Plan, to ensure you’re making the most effective use of this investment.

Again, of the 35 manufacturing firms we’ve worked with in the first 6 months of 2021:

  • 12 firms had zero presence on LinkedIn
  • 20 firms had a minor presence with no plans or strategy
  • 2 firms had a presence and a plan but benefited from the recommendations specific to their situation

How successful is this program?

28 Companies

42 Projects

$3.2 Million in Impacts

Proven Results

"As a small company we built our website and social media platforms ourselves. With the amount of hats we have on at any given time it’s impossible to make every section of our business the best it can be. That especially applies to our website and marketing efforts.

Nancy’s team at Custom Direct took our foundational elements and enhanced every one of them, making our marketing efforts truly professional.

They made sure our website flowed smoothly and ran fast. They buttoned up all of our SEO elements, tying everything together around our LinkedIn page. We could not have been more pleased with the experience and will enjoy the benefits for many years to come."

Crafts Technology

Jeffrey C. Roberts MS
Vice President of Engineering

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