March 9, 2016
In a recent post, Jim Coogan, the founder and president of Catalog Marketing Economics, posed a question certainly on the minds of most millenial marketing mavens, “Can catalogs be replaced with only […]
April 19, 2016
May 3, 2016
You may have heard that email marketing is dead; however, email marketing is still a great tool to incorporate into your strategic marketing plan. In fact, 89% of marketers, in […]
May 10, 2016
Cinco de Mayo is a perfect excuse to host a fun office party, which offers employees a nice break from a hard day’s work – and we did just that! […]
May 17, 2016
Inbound marketing, also known as content marketing, is an approach in which marketers develop and share relevant information to attract, convert and retain target audiences. This has become a widely […]
May 24, 2016
With the amount of information cluttering the news feeds of many social media users, it is important to note the huge impact visual content has on communicating with an audience. […]
May 31, 2016
I hear the term “marketing” all the time. As a business, you don’t always step back and take a look at what kind of marketing your business is conducting. Many […]
June 7, 2016
Everyday, consumers venture into their local bookstores, brand-name-apparel retailer, electronic merchandiser and auto-part stores. In the consumers mind, they graze the aisles looking for a product that catches their attention. […]
June 14, 2016
UPDATED – January, 2023 with information on AI-generated content. The average human attention span is 8.25 seconds, meanwhile the goldfish ranks higher at 9 seconds. Interesting right? The average […]
June 21, 2016
Taking on a new business venture is risky-about as risky as swimming with sharks. One wrong move could turn you into shark bait, or worse, bankrupt. Seeking investors, or bigger […]
July 12, 2016
Twitter is a great tool to increase brand awareness, generate leads, and connect with potential customers. The problem? In order to experience its value, you need to have followers. Having […]
July 26, 2016
Creating a website for a small business client can be a very rewarding – and challenging – project. Working to define the business goals and achieve the needs of a small business owner […]