January 9, 2013
Found this interesting! Print still drives commerce. Direct Mail response rates are up 14% since 2004 while email marketing rates are down 57%. Direct mail generates 78% of donations for […]
July 30, 2013
Over the past few years, the question of relevance for print advertisements has been brought into question. In this increasingly technical generation where everyone from preteens to adults spends endless […]
September 5, 2013
Is direct mail still relevant? This question has been plaguing marketers since the Internet has begun its progressive takeover of marketing. Direct mail is the good old fashion method of […]
June 11, 2015
Interested in learning how to write an effective marketing plan for your business? There are eight easy and essential steps! The eight steps include: identifying your target market, creating a SWOT […]
March 9, 2016
In a recent post, Jim Coogan, the founder and president of Catalog Marketing Economics, posed a question certainly on the minds of most millenial marketing mavens, “Can catalogs be replaced with only […]