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May 21, 2012![Print - dead or alive](https://www.customdirect.com/wp-content/uploads/2013/07/1397867071-scaled.jpg)
Print Media; Dead or Alive?
July 30, 2013Print is Alive! Print Drives Commerce!
Found this interesting! Print still drives commerce. Direct Mail response rates are up 14% since 2004 while email marketing rates are down 57%. Direct mail generates 78% of donations for non-profits. The printed word is still alive and as more data analytics are applied by marketers I would think these numbers would improve as the messaging becomes more relevant.
Long live the printed word! You can check out our print examples here.