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Fresh marketing thoughts by
Custom Direct
June 7, 2016
Slotting Fees – The Expensive Battle for Shelf Space
Everyday, consumers venture into their local bookstores, brand-name-apparel retailer, electronic merchandiser and auto-part stores.
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May 31, 2016
My Intro to Buyers Personas
I hear the term “marketing” all the time. As a business, you don’t always
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May 24, 2016
Instagram for B2B
With the amount of information cluttering the news feeds of many social media users,
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May 17, 2016
Benefits of Paid Social Media
Inbound marketing, also known as content marketing, is an approach in which marketers develop
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May 10, 2016
Creating Social-Worthy Content
Cinco de Mayo is a perfect excuse to host a fun office party, which
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May 3, 2016
How to Make the Most of Your Email Marketing Efforts
You may have heard that email marketing is dead; however, email marketing is still
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April 19, 2016
Discover What Your Audience Loves
Contrary to what you may think, Pinterest isn’t just for bloggers and DIY enthusiasts.
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March 9, 2016
Can Catalogs Be Replaced With Only Internet Marketing?
In a recent post, Jim Coogan, the founder and president of Catalog Marketing Economics, posed
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December 2, 2015
Winning at the Shelf: When Less IS More
According to Thompson Dawson of Branding Strategy Insider, “To win the battle at shelf requires your
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September 30, 2015
ABUS Trade Show Marketing: Made of Steel, Built with Passion
It’s the season for trade shows, which means brands are busy planning what kind
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August 13, 2015
Avoid Big Trouble: Seven Packaging Design Tips
“FDA Says KIND Bars Not Healthy” – A recent article written by Richard Thompson for Gourmet
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June 23, 2015
Specialty Foods Are Becoming More Accessible
“Specialty Foods Have Mass Market Appeal” an article written by Richard Thompson for Gourmet
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