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In our BLOG we seek to offer answers to frequently asked questions, including those you may not have yet thought to ask. We provide insight and perspective to help you improve your understanding and execution of what is needed to grow your business.
June 11, 2015
Interested in learning how to write an effective marketing plan for your business? There are eight easy and essential steps! The eight steps include: identifying your target market, creating a SWOT […]
June 2, 2015
Entrepreneur magazine recently published an article titled “25 Signs You Need Help Marketing.” The article discusses common signs that identify businesses who need help marketing themselves. It includes the topics […]
March 10, 2015
At Custom Direct, we’d like to think a client’s success is due primarily to our efforts at branding and marketing their products and services – and this is true in […]
February 27, 2015
Our very own wonderful client, Marcel’s Culinary Experience, has been recognized as The Gourmet Retailer’s Kitchenware Retailer of the Year!
March 17, 2014
In a recent post, The Art of Delivering Style, Maria Haggerty says, ” photography plays a critical role in e-commerce success. When it’s done well, professional e-commerce photography delivers product images that […]
September 16, 2013
Brand identity is one of the most important facets of marketing. Many people believe a logo to define the brand identity of a company, but brand identification is so much […]
September 12, 2013
Search Engine Optimization is a broad topic, but it helps if you understand the concept of Meta tagging. There are three main types of Meta tags: Meta title, Meta description, […]
September 9, 2013
According to Wordstream.com, “ Cost Per Action (CPA), also known as cost per acquisition, is a method of paying for advertising that allows you to pay for each conversion as […]
September 5, 2013
Is direct mail still relevant? This question has been plaguing marketers since the Internet has begun its progressive takeover of marketing. Direct mail is the good old fashion method of […]
September 2, 2013
CTR stands for Click-through rates, and are yet another way to measure search engine optimization. CTR indicates a ratio for the number of clicks an advertisement receives. The ratio indicates how […]
August 29, 2013
In today’s digital age one of the marketing world’s biggest tools might surprise you. #Twitter has emerged as the perfect medium for businesses to communicate with their clients in a […]
August 26, 2013
What is an Alt tag you ask? Explained by Webopedia, “An Alt tag is an HTML attribute specified in the IMG tag to provide alternate text when an image on […]