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The Importance of Brand Identity
Brand identity is one of the most important facets of marketing. Many people believe a logo to define the brand identity of a company, but brand identification is so much more expansive. Brand identity is the look and feel of a company; yes it’s the logo, but it’s also the association that the consumer creates in their mind for a brand. Other aspects of brand identity can include: stationary, print media (brochures, books), packaging, coloring, and style. When there is a strong successful brand identity, the consumer can detect the brand without having to see the logo. Additionally, another important facet of brand identity lies in the flexibility to make changes; the brand must remain recognizable, but should have room for minor tweaks and adjustments to keep the consumer enticed. Brand identity is an extremely important marketing principle; it is absolutely necessary for a brand to be memorable, identifiable, and notable. Take a look at our brand identity examples for inspiration!