Inbound marketing, also known as content marketing, is an approach in which marketers develop and share relevant information to attract, convert and retain target audiences. This has become a widely […]
With the amount of information cluttering the news feeds of many social media users, it is important to note the huge impact visual content has on communicating with an audience. […]
I hear the term “marketing” all the time. As a business, you don’t always step back and take a look at what kind of marketing your business is conducting. Many […]
Everyday, consumers venture into their local bookstores, brand-name-apparel retailer, electronic merchandiser and auto-part stores. In the consumers mind, they graze the aisles looking for a product that catches their attention. […]
UPDATED – January, 2023 with information on AI-generated content. The average human attention span is 8.25 seconds, meanwhile the goldfish ranks higher at 9 seconds. Interesting right? The average […]
Taking on a new business venture is risky-about as risky as swimming with sharks. One wrong move could turn you into shark bait, or worse, bankrupt. Seeking investors, or bigger […]
Twitter is a great tool to increase brand awareness, generate leads, and connect with potential customers. The problem? In order to experience its value, you need to have followers. Having […]
Creating a website for a small business client can be a very rewarding – and challenging – project. Working to define the business goals and achieve the needs of a small business owner […]
We’re proud to call Marché a client of Custom Direct. The staff at Marché curates and sells the most wonderful cheeses and charcuterie – and are consistently making news, most recently […]
A well designed website can be one of the most effective marketing tools your business has, to educate and inform prospects and customers, drive leads and produce measurable ROI. The […]
We Won Gold! Winners have been announced in the 34th Annual Educational Advertising Awards, and Custom Direct, Inc. has been presented with the Gold Award for Logo/Brand effort in the […]