May 10, 2016
Social Worthy Content Image

Creating Social-Worthy Content

Cinco de Mayo is a perfect excuse to host a fun office party, which offers employees a nice break from a hard day’s work – and we did just that! […]
May 17, 2016
benefits of paid Social Media marketing

Benefits of Paid Social Media

Inbound marketing, also known as content marketing, is an approach in which marketers develop and share relevant information to attract, convert and retain target audiences. This has become a widely […]
May 24, 2016
Instagram for B2B

Instagram for B2B

With the amount of information cluttering the news feeds of many social media users, it is important to note the huge impact visual content has on communicating with an audience. […]
May 31, 2016
My Intro to Buyers Personas Picture

My Intro to Buyers Personas

I hear the term “marketing” all the time. As a business, you don’t always step back and take a look at what kind of marketing your business is conducting. Many […]
June 7, 2016
Slotting Fees- The Expensive Battle for Shelf Space

Slotting Fees – The Expensive Battle for Shelf Space

Everyday, consumers venture into their local bookstores, brand-name-apparel retailer, electronic merchandiser and auto-part stores. In the consumers mind, they graze the aisles looking for a product that catches their attention. […]
June 14, 2016
No One Reads - But Google Does

No One Reads – But Google Does

  UPDATED – January, 2023 with information on AI-generated content. The average human attention span is 8.25 seconds, meanwhile the goldfish ranks higher at 9 seconds. Interesting right? The average […]
June 21, 2016
Small Marketing Budget Image

Swimming with Big Fish on a Small Marketing Budget

Taking on a new business venture is risky-about as risky as swimming with sharks. One wrong move could turn you into shark bait, or worse, bankrupt. Seeking investors, or bigger […]
July 12, 2016
10 ways to gain more More Twitter Followers

10 Ways to Gain More Twitter Followers

Twitter is a great tool to increase brand awareness, generate leads, and connect with potential customers. The problem? In order to experience its value, you need to have followers. Having […]
July 26, 2016
GECRC logo

Nonprofit Work – Doing Good by Doing Well

Creating a website for a small business client can be a very rewarding – and challenging – project. Working to define the business goals and achieve the needs of a small business owner […]
December 22, 2016
Marché 496 in Glen Ellyn

Our clients are news makers – and cheese mongers, too.

We’re proud to call Marché a client of Custom Direct. The staff at Marché curates and sells the most wonderful cheeses and charcuterie – and are consistently making news, most recently […]
October 30, 2018
Refresh your website

9 Reasons Why Your Online Presence May Need A ‘Refresh’

A well designed website can be one of the most effective marketing tools your business has, to educate and inform prospects and customers, drive leads and produce measurable ROI. The […]
March 7, 2019
34th Educational Advertising Awards - Call For Entries

We Won Gold!

We Won Gold! Winners have been announced in the 34th Annual Educational Advertising Awards, and Custom Direct, Inc. has been presented with the Gold Award for Logo/Brand effort in the […]
Loading...