We are a Footer Fan Club.
As the only part of your website seen on every page (besides the navigation at the top), footers provide a robust opportunity to ensure search engines find you and visitors remain on your website through easy links at the bottom of your entire site.
Too often, website footers are an afterthought and a missed opportunity for companies to showcase valuable information and engage visitors. In fact, studies show 66% of user engagement on websites occurs "below the fold," – or the bottom portion of your website – and you only have a few seconds to grab users' attention. Optimizing your website footer is key to your company's overall website performance.
Website footers are the blocks of content at the bottom of your webpage. Footers are used to indicate the end of a page, and they're also an information hub containing the must-see content you want at your prospects' disposal. Your footer can encourage visitors to take action, connect with your brand, and stay on your website longer.
The prime real estate in your website footer is invaluable for website visitor engagement, so it's important to be intentional about what you choose to have in it. CDI's Nancy O'Leary has worked on every aspect of company websites for years and finds the footer to be incredibly impactful – and often in need of the most attention.
Here are Nancy's top 6 Footer Content Must-Haves:
Join the Footer Fan Club and include these "Must-Haves" in your company's footer to promote extended engagement on your website!
Custom Direct, Inc. holds regular (White) Board Meetings to discuss client projects and other marketing initiatives.
Nancy O'Leary is Custom Direct's Vice President.