Developing and nurturing leads through frequent, customized messaging is essential for success, but lengthy contact lists and busy schedules make this difficult to manage manually. Streamline your initiatives through marketing automation - a process which allows you to plan out and manage your tactics with software and platforms, boosting effectiveness and capitalizing on your contact list.
While implementing marketing automation strategy and tactics involves upfront planning and regular management, successfully executing your plan ultimately saves time and resources. Automating marketing activities allows for fewer team members to focus on day-to-day management of specific campaigns, which allocates more time for other lead nurturing and activities with greater ROI.
Marketing automation helps your business strategically target audiences for campaigns. Businesses are able to identify their audiences more easily, providing quality leads while simultaneously benefiting prospects by providing a personalized user experience. Nearly 70% of marketers found the biggest benefit of marketing automation to be the targeted messaging, as it successfully matches the right content with the right customer at the right time.
Marketing automation can take the guesswork out of lead generation, providing clear, measurable results so you can track your progress. Analytics like email open rate, click-through rate, specific contact activity tracking, and activity-generated pipelines help determine whether or not your marketing efforts are meeting your objectives. Perhaps more importantly, these analytics help identify key opportunities.