Today, everything is digital. But that doesn’t mean print isn’t effective anymore! Sending your customer or prospect your latest catalog which includes your newest products serves as a starting point for a buying experience. The information below highlights some key attributes of the never dead print catalog:
Mailing catalogs to targeted prospects is a proven B2B customer acquisition strategy. You can pinpoint the exact prospects you want to reach by title, industry, geography, company size, annual revenue, and other criteria.
The physical presence of a catalog demands more attention and is more effective at engaging your audience than an easily-deleted email or an easily-ignored pay-per-click ad.
Catalogs give you the ability to showcase and promote companion products and accessories much easier than a traditionally laid out ecommerce website.
Reviewing detailed product information is much easier in print than on a screen – try it!
A catalog makes sure your brand is visible and your company is top of mind when a buying decision is being made.
Print catalogs remain a remarkably effective component of an integrated product marketing strategy, giving buyers all the tools they need to browse and buy — however they’d like to do it!