There are a variety of tools a business can use for marketing, so why utilize marketing automation? Mailing lists and social media posts certainly have their place in overall strategy, but marketing automation stands out as an interactive, analytical option that increases the generation of meaningful leads. This tactic, as part of a comprehensive lead generation plan, allows businesses of every size to optimize their sales functions to achieve substantial return on investment. To learn more about marketing automation and how it can help grow your business, check out our guide below.