Ex-Cell Kaiser is a developer and manufacturer of recycling, hospitality, and facility management products with 85 years of industry experience. Their products are highly unique, and offer customers the option to customize orders to fit specific needs.
Challenge: They were facing challenges with their site, which were preventing them from making the content changes necessary to keep information up-to-date and in line with promotions, marketing efforts, and new products.
Solution: The new site developed by CDI allowed for flexibility for frequent changes to adjust product specifications, and included an highly-specific, technical functionality to support their customizable product line.
Kohnen Concrete is a third-generation family-owned company specializing in concrete products and applications.
Challenge: With such an extensive range of capabilities, it was necessary to use a compelling library of images to enhance content.
Solution: The key to success was ensuring the depth of images did not affect load time responsiveness, so the site remained easy to navigate.
Ace Metal Crafts Company is a provider of stainless-steel fabrication, machining, and value engineering for a variety of industries--including packaging, environmental, food and beverage, and pharmaceutical processing.
Challenge: Developing a new website was part of an overall brand redesign and repositioning effort for ACE. It was key for the site to reflect the new look, feel, and messaging, as well as the culture which drives their standard of excellence.
Solution: When designing the site, it was critical to include these elements of expertise, innovation, and culture in real terms and examples, without compromising customer confidentiality.
Tri-Par Die and Mold Corporation provides precision molding, tooling, and contract manufacturing for varied industries--including automotive, medical, electronic, water purification and consumer products.
Challenge: As Tri-Par supplies everyday essential products and services which are key in many industries, it was necessary for the site to immediately highlight these core competencies without forcing visitors to read paragraphs of content.
Solution: The design of the site was built with descriptive imagery in mind, so photos and video could quickly paint a picture of the key products and services in as few words as possible.
BTM Industries is a multi-generational, family owned short-run production job shop, specializing in machining and metalworking. The services provided by BTM are unique, and have differentiated them from competitors as a solutions provider.
Challenge: Due to their exceptional service and company history, the priorities were to develop a site that highlighted their culture and showcased successful applications without compromising customers’ anonymity.
Solution: The site, in addition to intriguing imagery, became driven by messaging which very closely mirrored BTM company culture. The content is conversational, approachable, and solution-centric--allowing successful applications to be highlighted without specifically naming customers.
TekPak, Inc., who originally made their mark in Tape and Reel solutions, now provide the food, medical, electronic, and industrial industries with Thermoform tooling, Thermoforming, and Thermoform R+D services.
Challenge: With so many diverse capabilities across several industries, it was imperative that the site provide visitors with necessary information with a consistent look and feel.
Solution: When designing the site, it was key to consistently revisit TekPak brand standards to drive the look and feel, as well as the content and messaging. This commitment to branding, coupled with a hierarchy of key information, led to an easy-to-navigate, visually “clean” site.
AMES Tools is the nation’s leading provider of automatic taping and finishing tools, supplies, and training, with company stores and tool rental locations across the United States and Canada.
Challenge: Because of their wide selection of products and services, AMES needed a site which could handle a product catalog layout, in both English and Spanish.
Solution: Custom Direct, from our background in print catalog design and development, understands organization of content, and developed a bilingual website to include all products and services in user-friendly layou