When was the last time you were browsing in social media and came across a post that had an awkwardly cropped image, or text that was unreadable? Keeping track of the varying aspect ratios between social media platforms -- as well as the website and mobile versions of each platform, can be frustrating.
Ensure your company’s online presence is professional looking by following these image guidelines.
The most widely used social media platform has two main ways to share photos with two different aspect ratios.
Twitter allows users to share short messages as well as up to 4 photos in a tweet.
As the preferred social media platform for professionals, it is imperative the images used in post are properly sized. To make things extra tricky, LinkedIn actually has different recommended aspect ratios between a shared image and a shared link with an image.
Instagram primarily functions as a photo sharing social media platform. Previously, Instagram only allowed square images to be shared, but recently they expanded to allow portrait and landscape images as well.