Internet marketing today is just as prevalent as print marketing.  We live in a modern world of constant advertisements: billboards, commercials, radio ads, consume us everyday, but the most recent innovation that’s flooding the scene right now is Internet marketing. Internet marketing is taking over, and it simply will not be ignored.  There are many essential types of Internet marketing, but most of these strategies can be condensed into three main categories:

I.     Email Marketing

II.     Web Marketing

III.     Social Media Marketing

• Email marketing can be used to secure both current and perspective clientele on the web by engaging them with marketing and advertising promotional emails.  Additionally, advertisements can be added directly to emails sent from companies to their clients to ensure further outreach.
• Web marketing can be looked at on a broader scale.  According to Webopedia, web marketing encompasses e-commerce sites, affiliate marketing sites, promotional websites, PPC ads, and organic search results.
• Of Internet marketing campaigns, the success of social media marketing tends to be the most difficult to measure.  Social media marketing utilizes media channels such as Twitter, Facebook, YouTube, and Google+ to engage current and perspective clients.  Pages, articles, videos, and banner ads are frequently used to capture the attention of the Internet population.

All in all, when it comes to Internet marketing, marketers must recognize that the Internet is a great channel to send a message.  When properly utilized, Internet marketing can be extremely successful.