I'm ready for results.
Proven Results
"As a small company we built our website and social media platforms ourselves. With the amount of hats we have on at any given time it’s impossible to make every section of our business the best it can be. That especially applies to our website and marketing efforts.
Nancy’s team at Custom Direct took our foundational elements and enhanced every one of them, making our marketing efforts truly professional.
They made sure our website flowed smoothly and ran fast. They buttoned up all of our SEO elements, tying everything together around our LinkedIn page. We could not have been more pleased with the experience and will enjoy the benefits for many years to come."
Jeffrey C. Roberts MS
Vice President of Engineering
Crafts Technology - A HYPERION MATERIALS & TECHNOLOGIES COMPANY
Case Studies
Monarc Sport
Phoenix Modular Elevator
Develop a website with clear navigation and content targeting each of the firm’s primary audiences: Architects, General Contractors, and Elevator Contractors, to build engagement and expand brand awareness.
Versachip
A sell sheet and detailed PowerPoint, which showcased ‘hidden’ content from the website combined with new content, created a compelling and effective presentation and leave behind tools.
Objective
Before
After
The new Monarc Sport website has transformed the firm's digital presence within the first 6 months post-launch with user engagement scores nearing 40%, meaning almost half of all website visitors remain on the site, navigate to multiple pages and complete a call to action (call, email, form submission). Click here to view the full website.
Website After/Before
Objective
Develop a website with clear navigation and content targeting each of the firm’s primary audiences: Architects, General Contractors, and Elevator Contractors, to build engagement and expand brand awareness. Upcoming trade shows required sales tools for face-to-face meetings and presentations. Each of these primary audiences have very different pain points, and the website and required sales tools had to be specific to each industry while still remaining informative to the company's capabilities.
Before
The existing website and sales collateral did not perform as needed to grow the business. The elevator industry is highly competitive, and modular elevators have been an emerging vertical transportation success for stadiums, schools, and construction projects with specific-site structure elevator requirements. Phoenix Modular Elevator needed a website, and supporting sales tools, which delivered engaging content and access to modular elevator planning resources.
After
The new website delivered tremendous year-over-year engagement improvement, and as the company's digital presence expanded, so too did their brand recognition.The new sales tools included a concise, 4-page brochure, which could also be used as individual audience-specific sell sheets, provided a compelling story to each of the target audiences. A professional, detailed PowerPoint template was developed for trade show meetings for each target audience. Click here to view the full website.
Website After/Before
Brochure
Powerpoint Sample Pages
Objective
To create sales collateral, specifically a sell sheet and PowerPoint presentation, which directly promotes a specific service, Turnkey Productions of fragrance systems.
Before
Neither the website, a simple sell sheet nor an old PowerPoint clearly articulated the value of Versachip’s turnkey production services.
After
A sell sheet and detailed PowerPoint, which showcased ‘hidden’ content from the website combined with new content, created a compelling and effective presentation and leave-behind tools.
