BTM Industries
THE CLIENT:
BTM Industries is a multi-generational, family owned short-run production job shop, specializing in machining and metalworking. The services provided by BTM are unique, and have differentiated them from competitors as a solutions provider.
THE CHALLENGE:
Due to their exceptional service and company history, the priorities were to develop a site that highlighted their culture and showcased successful applications without compromising customers’ anonymity.
THE SOLUTION:
The site, in addition to intriguing imagery, became driven by messaging which very closely mirrored BTM company culture. The content is conversational, approachable, and solution-centric—allowing successful applications to be highlighted without specifically naming customers.
SITE HIGHLIGHTS:
- Home page: with solution-based content, images highlighting company culture, and animated page elements, the home page is a strong, dynamic introduction to BTM and their capabilities.
- “What We Do” page: this page highlights solutions provided to customers in a simple case study format, while keeping all customer information anonymous. The downloadable Capabilities sell-sheet is an excellent tool which keeps user-experience in mind.