LinkedIn Strategy
LinkedIn Strategy
October 8, 2019
Get more leads
Learn the Truth About Lead Generation
November 14, 2019

Writing for Character Count


Before you begin writing, whether it is for a tweet, a Facebook or Instagram post, or a LinkedIn update, you should know the recommended or mandatory character limits for the specific platform. For example, Facebook allows you significantly more characters per post than Twitter, which confines you to 280 characters per tweet. Understanding character count prior to crafting content will likely make for a shorter editing process and more impactful messaging. Below are some key character counts for popular social media platforms to consider before you begin writing.

Facebook

Post – 63,206 characters
Recommended - 40-80 characters

Twitter

Tweet – 280 characters
Recommended - 70-100 characters

LinkedIn

Company update: 700 characters
Personal update: 1,300 characters
Recommended: 140 or fewer characters
LinkedIn Publishing: 120,000 characters

Instagram

Captions: 2,200 characters
Recommended: 125 characters


No-Nonsense Marketing for Manufacturers

Join more than 33 Illinois-based manufacturing firms who have seen the benefit of implementing this straightforward, no-nonsense program designed to put your digital presence to work.

Loading...