With Halloween just days away, it’s prime spooky season and there are plenty of scary tricks to give you the creepy crawlies. Updating your website, however, doesn’t have to be one of them! While a website refresh can seem daunting at first (and even a bit scary), dodge the tricks and opt for the treats by prioritizing these three pages of your site first and foremost:
Trick: outdated, low-quality images, difficult to navigate, and vague content.
Treat: high-quality images which tell a story about your capabilities, streamlined navigation, and brief but powerful content.
Trick: omitting key product information, organizing products with a hierarchy of importance which makes your key information difficult to understand, not clearly stating your services.
Treat: key product information and specifics, organized in a customer-first way allowing for quick understanding of all offerings/services, high-quality images to supplement content.
Trick: outdated company information, dull storytelling, omitting information which truly matters to your customers.
Treat: including information about your team, sustainability efforts, certification/accreditations, creating content from a narrative approach.