With Halloween just days away, it’s prime spooky season and there are plenty of scary tricks to give you the creepy crawlies. Updating your website, however, doesn’t have to be one of them! While a website refresh can seem daunting at first (and even a bit scary), dodge the tricks and opt for the treats by prioritizing these three pages of your site first and foremost:

1. Home Page

Your Home Page is typically the very first page visitors see when landing on your site, so it should give a great first impression. As the “curb appeal” of your website, this page should be clean and easy to navigate, providing information on what your company does, as well as how to move throughout the rest of your website to learn more.

Trick: outdated, low-quality images, difficult to navigate, and vague content.
Treat: high-quality images which tell a story about your capabilities, streamlined navigation, and brief but powerful content.

2. Capabilities Page

Arguably the most important standalone page on your website, your Capabilities Page should detail your products and services from a solutions-first perspective. This is where current and potential customers should find all information they need on specific proficiencies, equipment lists, customer recommendations, specifications, and anything else they might need to use your products/services to solve their problem.

Trick: omitting key product information, organizing products with a hierarchy of importance which makes your key information difficult to understand, not clearly stating your services.
Treat: key product information and specifics, organized in a customer-first way allowing for quick understanding of all offerings/services, high-quality images to supplement content.

3. About Us Page

This page is key in providing insight to your company culture. By including details on your company values, history and even your commitment to sustainability, the About Us page allows your current and prospective customers to learn what differentiates you from your competition.

Trick: outdated company information, dull storytelling, omitting information which truly matters to your customers.
Treat: including information about your team, sustainability efforts, certification/accreditations, creating content from a narrative approach.