PHOTOGRAPHY + VIDEO: Utilizing professional photography to showcase complex capabilities.
THE CLIENT:
Tri-Par Die & Mold Corporation.
For over 60 years, Tri-Par Die and Mold Corporation has provided high-quality precision molding, tooling, and contract manufacturing, serving various industries including medical, electronic, automotive, water purification, and consumer products.
THE CHALLENGE:
Showcasing Superior Quality and Capabilities.
Tri-Par Die needed to show their high-quality precision molding, tooling, and contract manufacturing to prospective customers. They were struggling to convey what set them apart from the market.
THE JOURNEY:
Discovering Not All Photography is the Same.
The company realized their website no longer reflected their company vision, and the product photography did not showcase their complex capabilities. Tri-Par was looking for product photography which would “speak louder than words.”
THE SOLUTION:
Professionally Shot, Highly Detailed Photography.
Custom Direct, Inc. proposed photography of the individual Tri-Par products, shot at the CDI in-house photography studio. This set-up would utilize professional lighting and photography equipment to capture the complex details of Tri-Par’s precision molded products. Additionally, CDI would develop a video showcasing the intricacies and functionality of Tri-Par’s Turn-Key Injection Molding Cell, as well as additional on-site video capturing the mold shop and other injection mold machines.
THE IMPLEMENTATION:
Creating a Visual Library of Tri-Par’s Capabilities.
CDI produced over 40 new images of Tri-Par’s products, shop-floor, and machines - implementing a photography objective to capture the most important aspect of each item to emphasize Tri-Par’s detailed capabilities. The new, professional photos and video served as the backbone for a completely redesigned website, also completed by CDI. Rather than heavily relying on text, CDI was able to design the new Tri-Par website utilizing the new photographs and video, which now spoke volumes in terms of the company’s capabilities.
