Targeted Audiences and Strategic Content Build for Successful Campaigns.
Through strategic conversations and collaboration with the Torque Technologies team, CDI segmented the contact database into groups of contacts based on characteristics such as: industry, lead score, and trade show attendance. By following this strategic approach for targeted, multi-step campaigns, these initiatives accomplished multiple project goals. Follow-up and lead generation campaigns were developed to nurture new leads. Content-focused campaigns were developed to connect with existing contacts on a regular basis. (These emails were scheduled and sent to thousands of Torque Technologies contacts in one smooth process, integrating existing content, like sell sheets, white papers, and case studies.) Pre- and post-trade show email campaigns were developed to notify prospects and customers of Torque’s upcoming show attendance, as well as provide a path for ongoing engagement.