ROI, or Return on Investment, is a very common analysis technique for determining what the percentage return on an investment will be. ROIs are commonly used by business practitioners and […]
What is an organic search? Surely you’ve heard this term before, but might still be unsure as to what it means. According to Techopedia.com, “An organic search is a term […]
Pay-Per-Click advertising, or PPC for short, seems to be all the rage nowadays. PPC is everywhere, but what is it? According to Techterms.com, “PPC advertisements generate revenue for Web publishers […]
Internet marketing today is just as prevalent as print marketing. We live in a modern world of constant advertisements: billboards, commercials, radio ads, consume us everyday, but the most recent […]
CTR stands for Click-through rates, and are yet another way to measure search engine optimization. CTR indicates a ratio for the number of clicks an advertisement receives. The ratio indicates how […]
What is an Alt tag you ask? Explained by Webopedia, “An Alt tag is an HTML attribute specified in the IMG tag to provide alternate text when an image on […]
According to Wordstream.com, “ Cost Per Action (CPA), also known as cost per acquisition, is a method of paying for advertising that allows you to pay for each conversion as […]
Search Engine Optimization is a broad topic, but it helps if you understand the concept of Meta tagging. There are three main types of Meta tags: Meta title, Meta description, […]
In today’s digital age one of the marketing world’s biggest tools might surprise you. #Twitter has emerged as the perfect medium for businesses to communicate with their clients in a […]
Brand identity is one of the most important facets of marketing. Many people believe a logo to define the brand identity of a company, but brand identification is so much […]
Who would have guessed that LinkedIn has been around for 10 years? The site that can be dubbed ‘Facebook of the Business World’ just celebrated its decade of success in […]
We had the absolute pleasure to work with and launch a new website with the awesome team over at The Quarry Cable Park & Grille. We worked from the ground up […]