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Case Studies

August 12, 2013
ROI

Understanding ROI

ROI, or Return on Investment, is a very common analysis technique for determining what the percentage return on an investment will be.  ROIs are commonly used by business practitioners and […]
August 19, 2013
Organic Search

Organic Search Results

What is an organic search? Surely you’ve heard this term before, but might still be unsure as to what it means.  According to Techopedia.com, “An organic search is a term […]
August 15, 2013
PPC Advertising

PPC Advertising Explained

Pay-Per-Click advertising, or PPC for short, seems to be all the rage nowadays. PPC is everywhere, but what is it? According to Techterms.com, “PPC advertisements generate revenue for Web publishers […]
September 2, 2013
click-through rates

Click-through Rates

CTR stands for Click-through rates, and are yet another way to measure search engine optimization.  CTR indicates a ratio for the number of clicks an advertisement receives.  The ratio indicates how […]
September 9, 2013
cost per action

Cost Per Action (CPA)

According to Wordstream.com, “ Cost Per Action (CPA), also known as cost per acquisition, is a method of paying for advertising that allows you to pay for each conversion as […]
March 9, 2016
shoppers love receiving and reading catalogs

Can Catalogs Be Replaced With Only Internet Marketing?

In a recent post, Jim Coogan, the founder and president of Catalog Marketing Economics, posed a question certainly on the minds of most millenial marketing mavens, “Can catalogs be replaced with only […]
No-Nonsense Marketing for Manufacturers

Join more than 33 Illinois-based manufacturing firms who have seen the benefit of implementing this straightforward, no-nonsense program designed to put your digital presence to work.

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