Resources

Case Studies

August 22, 2013
internet marketing

Internet Marketing

Internet marketing today is just as prevalent as print marketing.  We live in a modern world of constant advertisements: billboards, commercials, radio ads, consume us everyday, but the most recent […]
September 2, 2013
click-through rates

Click-through Rates

CTR stands for Click-through rates, and are yet another way to measure search engine optimization.  CTR indicates a ratio for the number of clicks an advertisement receives.  The ratio indicates how […]
August 3, 2013
public relations

Public Relations Redefined

Many people associate Public Relations with the term ‘damage control.’ On the contrary, PR is so much more than that. According to the Public Relations Society of America, or PRSA, […]
July 30, 2013

Print Media; Dead or Alive?

Over the past few years, the question of relevance for print advertisements has been brought into question.  In this increasingly technical generation where everyone from preteens to adults spends endless […]
September 9, 2013
cost per action

Cost Per Action (CPA)

According to Wordstream.com, “ Cost Per Action (CPA), also known as cost per acquisition, is a method of paying for advertising that allows you to pay for each conversion as […]
September 12, 2013
meta tags

The Importance of Meta Tags

Search Engine Optimization is a broad topic, but it helps if you understand the concept of Meta tagging.  There are three main types of Meta tags: Meta title, Meta description, […]
September 5, 2013
direct mail

Direct Mail; Still Necessary?

Is direct mail still relevant?  This question has been plaguing marketers since the Internet has begun its progressive takeover of marketing.  Direct mail is the good old fashion method of […]
August 29, 2013
#Twitter

#Twitter

In today’s digital age one of the marketing world’s biggest tools might surprise you. #Twitter has emerged as the perfect medium for businesses to communicate with their clients in a […]
September 16, 2013
brand identity

The Importance of Brand Identity

Brand identity is one of the most important facets of marketing. Many people believe a logo to define the brand identity of a company, but brand identification is so much […]
March 17, 2014
good photography

Show it… to Sell it…

In a recent post, The Art of Delivering Style, Maria Haggerty says, ” photography plays a critical role in e-commerce success. When it’s done well, professional e-commerce photography delivers product images that […]
December 2, 2015
packaging design

Winning at the Shelf: When Less IS More

April 19, 2016
your audience

Discover What Your Audience Loves

No-Nonsense Marketing for Manufacturers

Join more than 33 Illinois-based manufacturing firms who have seen the benefit of implementing this straightforward, no-nonsense program designed to put your digital presence to work.

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