A strong social media presence is vital to marketing your brand. With technology readily available, reaching prospects through a variety of digital content across various popular social media sites has never been easier. While a website serves as the main source of your company’s capabilities, many leads also turn to social media to learn more about your product, the benefits you offer, and your company culture - comparing and contrasting with your competitors.
Social media giants, such as LinkedIn, Facebook, Instagram, and Twitter, are all widely used today. In fact, there are 3.96 billion active users across various social media platforms, which is 360,000 more users than in the last two years – and this number is only projected to grow. Moreover, not only is more than half of the global population actively engaged in social media, but 54% of browsers use these platforms to research products before buying. With such wide audiences to appeal to, planning, developing, and executing a content strategy will help your business stay relevant – and in front of your customers.
Creating a content calendar is a great way to keep your social media posts organized and ensure your business is providing fresh information to your customers at a frequency which is comfortable for you. A content calendar is an strategic outline of:
Organizing material and determining the best platform for your messaging up front will save time in the long-run, and allow your business to reach a wider, more accurate audience of prospects.