A strong social media presence is vital to marketing your brand. With technology readily available, reaching prospects through a variety of digital content across various popular social media sites has never been easier. While a website serves as the main source of your company’s capabilities, many leads also turn to social media to learn more about your product, the benefits you offer, and your company culture - comparing and contrasting with your competitors.
LinkedIn, Facebook, Instagram, and Twitter are all widely used today. In the United States alone, there are 178 million LinkedIn users, 190 million Facebook users, 120 million Instagram users, and 69 million Twitter users. With such wide audiences to appeal to, planning, developing, and executing a content strategy will help your business stay relevant - and in front of your customers.
Creating a content calendar is a great way to keep your social media posts organized and ensure your business is providing fresh information to your customers at a frequency which is comfortable for you. A content calendar is an strategic outline of:
Organizing material and determining the best platform for your messaging up front will save time in the long-run, and allow your business to reach a wider, more accurate audience of prospects.
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