Consistent, quality branding is essential to building customer relationships. It's important to establish company expectations your clients can rely on to develop trust and identify values associated with your brand. The most recognizable and defining aspect of a business's branding is its logo.
Kristen's response provided several ways to both identify a need for and address it.
You may want to consider a new logo if...
After you've made the decision to tweak your company logo, be mindful of these factors before doing so:
There is one exception to the rule of having one consistent, unchanging brand logo: apparel. Companies will often consider having a stacked version made for this purpose (typically at the same time a "logo refresh" is happening). Stacked logos are smaller, slightly varied versions of your company logo that are created to better suit applications on hats, t-shirts, hoodies, or other printed items.
Remember consistent logo usage is necessary for growing your company's brand recognition. In some ways, your company logo also represents the level of quality service, professionalism, and expertise you offer your customers, so be sure to keep your logo file up-to-date and digitally optimized for easy use across multiple platforms.
Custom Direct, Inc. holds regular (White) Board Meetings to discuss client projects and other marketing initiatives.
Kristen Cudden is a Digital Marketing Director at Custom Direct, Inc.
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