WordPress logo
WordPress is more than a blog
May 21, 2012
Print - dead or alive
Print Media; Dead or Alive?
July 30, 2013

Print is Alive! Print Drives Commerce!

Found this interesting! Print still drives commerce. Direct Mail response rates are up 14% since 2004 while email marketing rates are down 57%. Direct mail generates 78% of donations for non-profits. The printed word is still alive and as more data analytics are applied by marketers I would think these numbers would improve as the messaging becomes more relevant.

Long live the printed word! You can check out our print examples here.