Our Work
ACE Metal Crafts Company

Website:
Market:
B2B
Channel:
Web
Print
How We Helped:
Planning + Strategy
Brand Building
Digital Marketing
Account Services
Skills:
Integrated Marketing Plans
Creative Concepting
Market Research
Content Development
Logo Design
Web Design + Development
SEO
Email Marketing
Project Management

THE BASICS
ACE Metal Crafts Company is a stainless steel fabrication company which provides fabrication, machining and value engineering solutions for industries requiring sanitary stainless steel components. Launched in 1960, ACE invented many techniques which are now standards in sanitary stainless steel fabrication.
While ACE was well-respected within the metal fabrication industry, their marketing focused inward, on what they produced, rather than providing potential clients with company capability information in a manner that resonated.
The existing website and marketing lacked a consistent message. ACE’s branding required a complete overhaul, including their logo, tagline and ultimately, their website.
HOW WE HELPED
Custom Direct developed a consistent narrative for the ACE message, including a comprehensive brand redesign and re-positioning initiative. By providing in-depth research, interviews and development of customer profiles, CDI integrated these findings into a new ACE logo, tagline, imagery, brand guide as well as a completely redesigned website with customer-focused content.