Fresh marketing thoughts by

Custom Direct

September 5, 2013
direct mail

Direct Mail; Still Necessary?

Is direct mail still relevant?  This question has been plaguing marketers since the Internet […]
September 2, 2013
click-through rates

Click-through Rates

CTR stands for Click-through rates, and are yet another way to measure search engine optimization.  […]
August 29, 2013
#Twitter

#Twitter

In today’s digital age one of the marketing world’s biggest tools might surprise you. […]
August 26, 2013
alt tag

Alt Tag Simplified

What is an Alt tag you ask? Explained by Webopedia, “An Alt tag is […]
August 22, 2013
internet marketing

Internet Marketing

Internet marketing today is just as prevalent as print marketing.  We live in a […]
August 19, 2013
Organic Search

Organic Search Results

What is an organic search? Surely you’ve heard this term before, but might still […]
August 15, 2013
PPC Advertising

PPC Advertising Explained

Pay-Per-Click advertising, or PPC for short, seems to be all the rage nowadays. PPC […]
August 12, 2013
ROI

Understanding ROI

ROI, or Return on Investment, is a very common analysis technique for determining what […]
August 8, 2013
LinkedIn

The LinkedIn Era

Who would have guessed that LinkedIn has been around for 10 years? The site […]
August 3, 2013
public relations

Public Relations Redefined

Many people associate Public Relations with the term ‘damage control.’ On the contrary, PR […]
July 30, 2013

Print Media; Dead or Alive?

Over the past few years, the question of relevance for print advertisements has been […]
January 9, 2013

Print is Alive! Print Drives Commerce!

Found this interesting! Print still drives commerce. Direct Mail response rates are up 14% […]