Fresh marketing thoughts by

Custom Direct

March 10, 2015
make a plan

Never go shopping while hungry. Make a plan.

At Custom Direct, we’d like to think a client’s success is due primarily to […]
February 27, 2015
color and Controversial Dress Photos

What Color is This Dress? It Depends…

Here’s how the gig works: First, look at the image at left. Do you see a […]
February 27, 2015
marcel's

Featured: Marcel’s Culinary Experience

Our very own wonderful client, Marcel’s Culinary Experience, has been recognized as The Gourmet […]
March 17, 2014
good photography

Show it… to Sell it…

In a recent post, The Art of Delivering Style, Maria Haggerty says, ” photography plays a […]
September 16, 2013
brand identity

The Importance of Brand Identity

Brand identity is one of the most important facets of marketing. Many people believe […]
September 12, 2013
meta tags

The Importance of Meta Tags

Search Engine Optimization is a broad topic, but it helps if you understand the […]
September 9, 2013
cost per action

Cost Per Action (CPA)

According to Wordstream.com, “ Cost Per Action (CPA), also known as cost per acquisition, […]
September 5, 2013
direct mail

Direct Mail; Still Necessary?

Is direct mail still relevant?  This question has been plaguing marketers since the Internet […]
September 2, 2013
click-through rates

Click-through Rates

CTR stands for Click-through rates, and are yet another way to measure search engine optimization.  […]
August 29, 2013
#Twitter

#Twitter

In today’s digital age one of the marketing world’s biggest tools might surprise you. […]
August 26, 2013
alt tag

Alt Tag Simplified

What is an Alt tag you ask? Explained by Webopedia, “An Alt tag is […]
August 22, 2013
internet marketing

Internet Marketing

Internet marketing today is just as prevalent as print marketing.  We live in a […]