Fresh marketing thoughts by

Custom Direct

February 27, 2015
marcel's

Featured: Marcel’s Culinary Experience

Our very own wonderful client, Marcel’s Culinary Experience, has been recognized as The Gourmet […]
March 17, 2014
good photography

Show it… to Sell it…

In a recent post, The Art of Delivering Style, Maria Haggerty says, ” photography plays a […]
September 16, 2013
brand identity

The Importance of Brand Identity

Brand identity is one of the most important facets of marketing. Many people believe […]
September 12, 2013
meta tags

The Importance of Meta Tags

Search Engine Optimization is a broad topic, but it helps if you understand the […]
September 9, 2013
cost per action

Cost Per Action (CPA)

According to Wordstream.com, “ Cost Per Action (CPA), also known as cost per acquisition, […]
September 5, 2013
direct mail

Direct Mail; Still Necessary?

Is direct mail still relevant?  This question has been plaguing marketers since the Internet […]
September 2, 2013
click-through rates

Click-through Rates

CTR stands for Click-through rates, and are yet another way to measure search engine optimization.  […]
August 29, 2013
#Twitter

#Twitter

In today’s digital age one of the marketing world’s biggest tools might surprise you. […]
August 26, 2013
alt tag

Alt Tag Simplified

What is an Alt tag you ask? Explained by Webopedia, “An Alt tag is […]
August 22, 2013
internet marketing

Internet Marketing

Internet marketing today is just as prevalent as print marketing.  We live in a […]
August 19, 2013
Organic Search

Organic Search Results

What is an organic search? Surely you’ve heard this term before, but might still […]
August 15, 2013
PPC Advertising

PPC Advertising Explained

Pay-Per-Click advertising, or PPC for short, seems to be all the rage nowadays. PPC […]