Fresh marketing thoughts by

Custom Direct

June 7, 2016
Slotting Fees Image

Slotting Fees – The Expensive Battle for Shelf Space

Everyday, consumers venture into their local bookstores, brand-name-apparel retailer, electronic merchandiser and auto-part stores. […]
May 31, 2016
My Intro to Buyers Personas Picture

My Intro to Buyers Personas

I hear the term “marketing” all the time. As a business, you don’t always […]
May 24, 2016
Instagram for B2B

Instagram for B2B

With the amount of information cluttering the news feeds of many social media users, […]
May 17, 2016

Benefits of Paid Social Media

Inbound marketing, also known as content marketing, is an approach in which marketers develop […]
May 10, 2016

Creating Social-Worthy Content

Cinco de Mayo is a perfect excuse to host a fun office party, which […]
May 3, 2016
Email Marketing Image

How to Make the Most of Your Email Marketing Efforts

You may have heard that email marketing is dead; however, email marketing is still […]
April 19, 2016
your audience

Discover What Your Audience Loves

Contrary to what you may think, Pinterest isn’t just for bloggers and DIY enthusiasts. […]
March 9, 2016
shoppers love receiving and reading catalogs

Can Catalogs Be Replaced With Only Internet Marketing?

In a recent post, Jim Coogan, the founder and president of Catalog Marketing Economics, posed […]
December 2, 2015
packaging design

Winning at the Shelf: When Less IS More

According to Thompson Dawson of Branding Strategy Insider, “To win the battle at shelf requires your […]
September 30, 2015
trade show marketing

ABUS Trade Show Marketing: Made of Steel, Built with Passion

It’s the season for trade shows, which means brands are busy planning what kind […]
August 13, 2015
7 Packaging Design Tips

Avoid Big Trouble: Seven Packaging Design Tips

“FDA Says KIND Bars Not Healthy” – A recent article written by Richard Thompson for Gourmet […]
June 23, 2015
specialty foods

Specialty Foods Are Becoming More Accessible

“Specialty Foods Have Mass Market Appeal” an article written by Richard Thompson for Gourmet […]