With the amount of information cluttering the news feeds of many social media users, it is important to note the huge impact visual content has on communicating with an audience. 60% of consumers are more likely to consider or contact a business when an image shows up in local search results (source). That said, why wouldn’t you take advantage of a platform that puts an emphasis on imagery rather than copy? Instagram, a visually led social network, is yet another great tool to help reinforce and showcase your brand through image story telling. – A story that promotes your everyday business practices, brand values, new projects, team efforts, etc. – on a personal level.
Here are a few useful tips when starting your Instagram, or update yours!
Not sure what you’d post? There’s a variety of social-worthy content you can begin sharing. Consider adding Instagram to your digital marketing plan. – You won’t be disappointed. Additionally, there are excellent tools to help promote your Instagram page. Find us on social media and share your thoughts about Instagram!