meta tags
The Importance of Meta Tags
September 12, 2013
good photography
Show it… to Sell it…
March 17, 2014

The Importance of Brand Identity

Brand identity is one of the most important facets of marketing. Many people believe a logo to define the brand identity of a company, but brand identification is so much more expansive. Brand identity is the look and feel of a company; yes it’s the logo, but it’s also the association that the consumer creates in their mind for a brand. Other aspects of brand identity can include: stationary, print media (brochures, books), packaging, coloring, and style. When there is a strong successful brand identity, the consumer can detect the brand without having to see the logo. Additionally, another important facet of brand identity lies in the flexibility to make changes; the brand must remain recognizable, but should have room for minor tweaks and adjustments to keep the consumer enticed. Brand identity is an extremely important marketing principle; it is absolutely necessary for a brand to be memorable, identifiable, and notable.  Take a look at our brand identity examples for inspiration!

brand identity