More than a logo, effective branding resonates with your target audience, making a lasting impression in the mind of your prospects, customers and employees.
What you "say" and what your prospects "hear" or "see" can be very different. We work with you to develop all aspects of your brand identity, creating the desired impression, and make a lasting, profitable impact on your bottom line.
We provide a range of Branding services, such as:
- Creative concept
- Art direction
- Brand design
- Brand messaging
Developing engaging content positions you as an expert - and thought leader in your field, while inspiring confidence in your brand.
Going a step further, translating your capabilities and benefits into a story that resonates with prospects not only validates your customers' choices, it transforms your marketing messaging into content which is understandable and memorable.
Our Content Development touches on every aspect of your marketing, including:
- Case studies
- White papers
- Sell sheets
- Studio photography
- Location photography
Your creative concept is the big idea which captures an audience’s interest, influences their emotional response, and inspires them to take action by purchasing your product or service.
How do we develop a creative concept? We start by listening to you. The foundation of our creative concept process begins with understanding your company, and your industry. We become subject experts on your company, and develop creative concepts and messages which communicate your unique resources.
We provide a range of creative solutions, often including:
- Packaging design
- Catalog design
- Publication design
- Truck wraps
Your digital presence is a broad term, which includes reaching your target audience through your website, by email, and any combination of targeted online advertising.
As the foundation to sustainable growth for your business, we understand successful marketing strategies begin with a thorough review of your digital presence.
Working in tandem with your social media efforts, we develop an overall digital strategy. This strategy includes a variety of online marketing tactics, with the purpose of driving website engagement and conversions. We bring data-driven recommendations and combine diverse efforts, like paid advertising and automated email campaigns, for example, to bring you marketing campaigns which are measurable and repeatable.
Here are some of the Digital marketing services in our toolbox which drive engagement and conversions:
- Website design + navigation development
- Mobile responsive enablement
- SEO and keyword research + recommendations
- Existing digital presence audit + reporting
- SEO copywriting
- Website content development
- eCommerce functionality
- Ongoing testing, analysis + reporting
- Paid digital advertising
- Automated email campaigns
Your event participation success (whether live or remote), depends on your show strategy.
To maximize your exposure pre-, during, and post-show, we coordinate effective show strategies which include engagement with your target audience. This means we provide campaigns which keep you in front of your prospects with relevant and timely details about your capabilities and services – proving you are the solution they need for their most intense challenges.
Driving prospects to you throughout the lifecycle of an event means we often provide:
- Email campaigns
- Digital advertising
- Social media engagement
Getting a prospect engaged with your brand – visiting your website, downloading spec sheets, for example - begins with understanding their motivation and individual decision journey.
Achieving your sales goals begins with understanding how purchasing decisions are made, by whom and when. We develop integrated campaigns which leverage an effective mix of marketing tactics to provide your sales team with viable prospects for your sales funnel.
Our Lead Generation tactics include a combination of these efforts:
- Email marketing
- Social media
- Target audience identification + segmentation
At its core, public relations is storytelling.
Our PR services are designed to tell your story, sell your brand and connect you with your target audience. We distinguish your company through earned media, including print, social media and in-person engagements.
Public Relations is often a mix of these efforts:
- Research and strategy
- Content development
- Media outreach and management
- Trade show support
- Social and digital media collaboration
Crucial to engaging your target audience, we bring insights from buyer’s journeys, industry trends and your unique problem-solving services to provide the foundation for successful marketing messaging.
Our Research helps you identify and understand why your customers have chosen to do business with you – and perhaps why some have decided to look elsewhere. By understanding your uniqueness, how your capabilities do, or do not, resonate with your prospects and existing customers, you gain a competitive advantage to others in the industry.
We conduct market and company-specific Research through a number of tactics:
- Buyer personas
- Brand review
- Competitive analysis
- Content review
Often described as “part two” of Lead Generation, Sales Enablement provides your sales team with marketing tools and campaign data to close the deal.
Running successful lead generation programs is exciting – until your sales team becomes inundated with requests for information and prospect follow up begins to slip away. Our Sales Enablement program makes sure your sales team has all of the marketing resources and tools available before the lead generation campaign begins. Your prospects want timely answers, and accurate information. Our sales enablement material delivers the information your prospects expect, and require, in their purchasing journey.
Our Sales Enablement programs includes any number of these tactics:
- CRM implementation
- Email automation
- Reference guide development
- Sales workflows
Your prospects are not waiting for you to find them, they are researching your company online, and making decisions whether or not to work with you based on your digital presence – and your website is only part of that important presence.
Your online Social media profile must be current and reflect your capabilities where prospects are looking – and for most B2B connections, that’s LinkedIn, and to a lesser degree, Facebook, Twitter and Instagram. Search engines like Google are great tools to send prospects to your website, but businesses looking to learn more about you, your capabilities, company culture, and even commitment to sustainability also turn to your social media profiles. We work with you to create a straightforward, sustainable social media presence, including content calendar creation, recommendations for key team member profiles, and a team-focused posting etiquette workshop.
Here are a few ways we bring highly-engaging content and B2B connections to your Social media presence:
- Content calendar development
- Profile audit + recommendations
- Posting etiquette
- Subject matter expertise research
- Industry trends + overviews