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UID:5867-1741174200-1741179600@www.customdirect.com
SUMMARY:Marketing Lunch & Learn: Digital Presence
DESCRIPTION:Marketing Lunch & Learn: Digital Presence\nMarch 5 @ 11:30 am – 1:00 pm \n\nWe are delighted to partner with VIA for this Lunch & Learn. \nJoin us on March 5\, 2025\, as we discuss key focuses to build your successful digital presence: \n\nWebsite: Learn what’s trending for user engagement\, and how to ensure Google rewards you in search results for those great metrics.\nContent: Find out how to create an easy\, useful content calendar with high-quality content which positions you as a thought leader\, making you more attractive for new business opportunities.\nSocial networks: Not all social media platforms are alike\, and each has their own nuance and benefit your business growth. Learn how LinkedIn\, Facebook\, and Twitter can be used to share industry news\, professional insights\, and your business expertise.\nEmail marketing: With the right content and dedicated cadence\, email campaigns can be effectively used to educate prospects and clients on your core competencies and problem-solving expertise. Learn how to get started on this lead generation marketing tactic.\nPaid marketing: Paid advertising on platforms like Google Ads\, LinkedIn\, and Facebook are worth considering as a tactic to drive traffic to your website and increase brand awareness. Get the details on which platform(s) might be the best fit for your growth.\n\nBe sure to join us!\n\n \nRegister Here\n\n \nContact for Event Content Questions: Nancy O’Leary\, Custom Direct\, Inc.\nEmail: oleary@customdirect.com\nDirect: 630-529-6063
URL:https://www.customdirect.com/event/marketing-lunch-learn-digital-presence/
LOCATION:Valley Industrial Assocation\, 2000 S Batavia Avenue\, Suite 110\, Geneva\, IL\, 60134\, United States
ATTACH;FMTTYPE=image/jpeg:https://www.customdirect.com/wp-content/uploads/2024/03/LunchandLearn.jpg
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DTSTART;TZID=America/Chicago:20250603T100000
DTEND;TZID=America/Chicago:20250603T110000
DTSTAMP:20260427T152104Z
CREATED:20250602T184018Z
LAST-MODIFIED:20260427T152104Z
UID:5876-1748944800-1748948400@www.customdirect.com
SUMMARY:Marketing Webinar: Website Engagement
DESCRIPTION:Engagement: Why It Matters and How to Improve Your Website Performance\nJune 3 @ 10:00 am – 11:00 am \n\nDid you know your website engagement directly impacts user retention\, conversions\, and search engine rankings? High engagement\, measured by metrics like time on site\, pages visited\, and interaction rates\, indicate that users find the content valuable\, leading to higher brand value\, customer loyalty\, and revenue. \nEngagement also signals to search engines like Google that the site is relevant\, improving SEO rankings. Low engagement\, such as high bounce rates\, often correlates with poor user experience or irrelevant content\, which can hurt visibility and conversions. \nJoin us for this VIA Marketing Insights Webinar and learn how to improve your website performance with specific tactics aimed at improving your website engagement. \nThis webinar is led by Nancy O’Leary\, Vice President at Custom Direct\, Inc.\, an integrated marketing solutions agency promoting sustainable growth in manufacturing. \nBe sure to join us!\n\n \nTo Register\n\n \nContact for Event Content Questions: Nancy O’Leary\, Custom Direct\, Inc.\nEmail: oleary@customdirect.com\nDirect: 630-529-6063
URL:https://www.customdirect.com/event/marketing-webinar-website-engagement/
LOCATION:Valley Industrial Assocation\, 2000 S Batavia Avenue\, Suite 110\, Geneva\, IL\, 60134\, United States
ATTACH;FMTTYPE=image/jpeg:https://www.customdirect.com/wp-content/uploads/2024/02/CFO.jpg
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DTSTART;TZID=America/Chicago:20251009T120000
DTEND;TZID=America/Chicago:20251009T163000
DTSTAMP:20260427T152156Z
CREATED:20250930T163826Z
LAST-MODIFIED:20260427T152156Z
UID:5897-1760011200-1760027400@www.customdirect.com
SUMMARY:123GROW! Sales Workshop
DESCRIPTION:123GROW! Sales Workshop\nOctober 9 @ 12:00 – 4:30 pm \n\nVIA Valley Industrial Association\n2000 S Batavia Ave\, Suite 110\nGeneva\, IL 60134\nStill can’t make your sales process “stick”? \nYou’ve read the books\, binged the podcasts\, and watched the videos—yet the day-to-day still feels like random acts of sales. The VIA 123GROW! series is built for busy business leaders who need a simple\, scalable Growth Operating System that actually fits how your company works. \nThis first session gives you the knowledge\, tools\, and momentum to start building a sales process that helps you hit your 1-\, 3-\, and 5-year goals. \nWho Should Attend \n\nOwners/execs at small & mid-sized manufacturers\nLeaders who’ve tried books/podcasts/videos but still lack a repeatable sales process\nTeams wearing many hats who want practical tools and quick progress\n\nWhat to Expect \n\nKickoff panel with business owners + facilitators (what works\, what to avoid)\nHands-on sessions:\n\nBusiness Planning Essentials\nMarketing Fundamentals\nIntegrated Sales Process Development\n\n\nTakeaways: templates\, resource\, homework\, and momentum!\nNetworking & refreshments to close the day\n\nStop the random acts. Start 123GROW! \nLunch included. \nBe sure to join us!\n\n \nTo Register\n\n \nContact for Event Content Questions: Nancy O’Leary\, Custom Direct\, Inc.\nEmail: oleary@customdirect.com\nDirect: 630-529-6063
URL:https://www.customdirect.com/event/123grow-sales-workshop/
LOCATION:Valley Industrial Assocation\, 2000 S Batavia Avenue\, Suite 110\, Geneva\, IL\, 60134\, United States
ATTACH;FMTTYPE=image/jpeg:https://www.customdirect.com/wp-content/uploads/2025/11/Marketing-Computer.jpg
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DTSTART;TZID=America/Chicago:20251105T100000
DTEND;TZID=America/Chicago:20251105T113000
DTSTAMP:20260427T152217Z
CREATED:20251021T133231Z
LAST-MODIFIED:20260427T152217Z
UID:5904-1762336800-1762342200@www.customdirect.com
SUMMARY:Webinar: Effective Marketing Tactics
DESCRIPTION:Effective Marketing Tactics for Small & Medium-Sized Manufacturers\nNovember 5 @ 10:00 – 11:30 am \n\nVIA Valley Industrial Association\n2000 S Batavia Ave\, Suite 110\nGeneva\, IL 60134 \nImpact-driven marketing efforts for small and medium-sized manufacturers are successful when they focus on building trust\, showcasing expertise\, and targeting B2B buyers like suppliers\, distributors\, or OEMs. \nWith limited budgets\, it is important to prioritize high-ROI tactics that leverage digital tools\, content\, and relationships over substantial paid ad budgets. Ideally\, your company should aim for a mix of inbound (attracting leads) and outbound (reaching out) strategies. \nJoin us for a tactical webinar which provides you with the knowledge to move your company growth forward! \nTopics to be discussed: \n\nDigital Presence and SEO; Your Cost-Effective Foundation\nContent Marketing; Vital to Build Brand Authority\nSocial Media and Networking; Key to Relationship Building\nEmail and CRM-Driven Follow-Ups; “Must Have” to Leverage Warm Leads\nPartnerships and Referrals; Your Low-Cost Brand Amplification\n\nHosted by Nancy O’Leary\, VP at Custom Direct\, Inc.\, bringing sustainable growth solutions to the industrial sector for over 40 years. \nBe sure to join us! \n\n\nTo Register\n\n \nContact for Event Content Questions: Nancy O’Leary\, Custom Direct\, Inc.\nEmail: oleary@customdirect.com\nDirect: 630-529-6063
URL:https://www.customdirect.com/event/webinar-effective-marketing-tactics/
LOCATION:Valley Industrial Assocation\, 2000 S Batavia Avenue\, Suite 110\, Geneva\, IL\, 60134\, United States
ATTACH;FMTTYPE=image/jpeg:https://www.customdirect.com/wp-content/uploads/2024/03/LunchandLearn.jpg
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DTSTART;TZID=America/Chicago:20260408T113000
DTEND;TZID=America/Chicago:20260408T130000
DTSTAMP:20260427T152404Z
CREATED:20260324T152838Z
LAST-MODIFIED:20260427T152404Z
UID:5968-1775647800-1775653200@www.customdirect.com
SUMMARY:Sales & Marketing Lunch & Learn: Forget the Buzz Words "Lead Gen" and Learn How to Grow Your Business
DESCRIPTION:Sales & Marketing Lunch & Learn: Forget the Buzz Words “Lead Gen” and Learn How to Grow Your Business\nApril 8 @ 11:30 am – 1:00 pm \n\nWe are delighted to partner with VIA for this Lunch & Learn. \nThe true path to business growth is relatively simple. Get your digital house in order\, use FREE tools to grow brand awareness\, and lean into SEO as a Service. \nThat’s it. Getting your sales team aligned with your marketing strategy is vital\, as far too often stagnant growth is attributed to poor marketing. While some of this may be true\, all too often sales teams are unaware of the strengths of a sound marketing strategy\, and their role in working toward its success. \nStop the finger pointing and get started on expanding your company’s bottom line in 2026. \nWe will cover: \n\n\nDigital Presence + Free Tools\n\nWebsite\nGoogle Business\nGoogle Analytics\nLinkedIn\n\n\nSEO as a Service\n\nHow it works\nWhen to consider\n\n\n\n\nJoin Nancy O’Leary from Custom Direct for this lunch and learn with the VIA. \nBe sure to join us! \n\n\nRegister Here\n\n \nContact for Event Content Questions: Nancy O’Leary\, Custom Direct\, Inc.\nEmail: oleary@customdirect.com\nDirect: 630-529-6063
URL:https://www.customdirect.com/event/sales-marketing-lunch-learn-forget-the-buzz-words-lead-gen-and-learn-how-to-grow-your-business/
LOCATION:Valley Industrial Assocation\, 2000 S Batavia Avenue\, Suite 110\, Geneva\, IL\, 60134\, United States
ATTACH;FMTTYPE=image/jpeg:https://www.customdirect.com/wp-content/uploads/2024/03/LunchandLearn.jpg
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