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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230504T113000
DTEND;TZID=America/Chicago:20230504T123000
DTSTAMP:20260404T031801
CREATED:20230504T162059Z
LAST-MODIFIED:20230504T162059Z
UID:5546-1683199800-1683203400@www.customdirect.com
SUMMARY:Leverage LinkedIn Success: Reach Your Audience on LinkedIn with 15 Minutes a Day
DESCRIPTION:Leverage LinkedIn Success: Reach Your Audience on LinkedIn with 15 Minutes a Day\nMay 4 @ 11:30 am – 12:30 pm \n\nWe are delighted to partner with IMEC for this webinar. \nWe are almost 6 months into the year\, how are you doing with your business growth goals? Whether you are delighted\, or looking to grow your brand awareness to generate leads\, be sure to join us on Thursday\, May 4th to learn how you can build your brand on LinkedIn with 15 minutes a day. \nGone are the days LinkedIn is only good for job searches .. now more than 80% of B2B occurs between LinkedIn Connections. Be sure you are leveraging your LinkedIn Business Profile and getting in front of your target audience\, with less time than it takes to walk a mile. \nIn this webinar you’ll learn:  \n\nDIY LinkedIn Business Profile must-haves\nHow to build post content for the year in 1 hour\n15 minutes a day to grow your brand awareness\nEngage your employees to spread your reach\n\nBe sure to join us!\n\n \nRegister Here\n\n \nWebinar link will be provided after registration. \nContact for Registration: Camryn Tunney\nEmail: ctunney@imec.org \nContact for Event Content Questions: Nancy O’Leary\, Custom Direct\, Inc.\nEmail: oleary@customdirect.com\nDirect: 630-529-6063
URL:https://www.customdirect.com/event/leverage-linkedin-success-reach-your-audience-on-linkedin-with-15-minutes-a-day/
LOCATION:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.customdirect.com/wp-content/uploads/2023/05/LinkedIn-15MinADay.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230524T113000
DTEND;TZID=America/Chicago:20230524T130000
DTSTAMP:20260404T031801
CREATED:20230516T165519Z
LAST-MODIFIED:20230516T165658Z
UID:5549-1684927800-1684933200@www.customdirect.com
SUMMARY:Sales - eCommerce For Manufacturers: Selling Online 101
DESCRIPTION:Sales – eCommerce For Manufacturers: Selling Online 101\nMay 24 @ 11:30 am – 1:00 pm \n\nWe are delighted to partner with VIA for this Sales Lunch and Learn. \neCommerce is the fastest growing sales channel in manufacturing today. As a result\, manufacturers are rapidly embracing online shopping to support their sales efforts across many sectors. Nor sure you are ready to bring cart functionality to your website? Join us for an informative conversation about eCommerce functionality and cart options\, including online sales vs. selective RFQs — which is right for your business? \nAll participants will receive a comprehensive eCommerce Checklist to get you started on your eCommerce journey. \nWhat will be covered:  \n\nAm I ready for eCommerce?\nOnline Sales vs. Selective RFQs\nLet’s get started!\n\nBe sure to join us!\n\n \nRegister Here\n\n \nRegistration is required. Complimentary for Members/$35 Prospective Members. \nContact for Event Content Questions: Nancy O’Leary\, Custom Direct\, Inc.\nEmail: oleary@customdirect.com\nDirect: 630-529-6063
URL:https://www.customdirect.com/event/sales-ecommerce-for-manufacturers-selling-online-101/
LOCATION:Valley Industrial Assocation\, 2000 S Batavia Avenue\, Suite 110\, Geneva\, IL\, 60134\, United States
ATTACH;FMTTYPE=image/jpeg:https://www.customdirect.com/wp-content/uploads/2023/01/eCommerce-WordPress-Website-Checklist.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240221T113000
DTEND;TZID=America/Chicago:20240221T140000
DTSTAMP:20260404T031801
CREATED:20240207T210617Z
LAST-MODIFIED:20240207T210903Z
UID:5808-1708515000-1708524000@www.customdirect.com
SUMMARY:The Marketing-Centric CFO
DESCRIPTION:The Marketing-Centric CFO\nFebruary 21 @ 11:30 am – 2:00 pm \n\nWe are delighted to partner with VIA for a special workshop during the CFO event. \nOnly open to our Industrial Members with a Financial Position  – CFO/Controllers or Financial heads with an Accounting background.  \nDefining and aligning your firm’s financial goals and marketing budgets for bottom-line results. \nWhat will be covered:  \n\nFinancial Marketing Metrics\nThe Power of Branding\nB2B Marketing Attribution\n\nBe sure to join us!\n\n \nFor Full Event Listing and Registration\n\n \nRegistration is required. Complimentary. \nContact for Event Content Questions: Nancy O’Leary\, Custom Direct\, Inc.\nEmail: oleary@customdirect.com\nDirect: 630-529-6063
URL:https://www.customdirect.com/event/the-marketing-centric-cfo/
LOCATION:Valley Industrial Assocation\, 2000 S Batavia Avenue\, Suite 110\, Geneva\, IL\, 60134\, United States
ATTACH;FMTTYPE=image/jpeg:https://www.customdirect.com/wp-content/uploads/2024/02/CFO.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240321T113000
DTEND;TZID=America/Chicago:20240321T123000
DTSTAMP:20260404T031801
CREATED:20240319T215712Z
LAST-MODIFIED:20240319T215814Z
UID:5821-1711020600-1711024200@www.customdirect.com
SUMMARY:Workforce Growth Online: Leveraging the Power of your Website to Grow your Workforce
DESCRIPTION:Workforce Growth Online: Leveraging the Power of your Website to Grow your Workforce\nMarch 21 @ 11:30 am – 12:30 pm \n\nWe are delighted to partner with IMEC for this webinar. \nAre you looking for a proven website-driven strategy to grow your workforce with dynamic applicants? Our webinar “Leveraging the Power of Your Website to Grow Your Workforce” will walk you through the content\, and user experience\, which delivers the most successful workforce growth results. As the front door to your online presence\, your website has the power to draw applicants in\, or disappoint them and have them leave. \nBe sure to give your recruitment efforts the best possible support: an engaging website where prospective team members learn what you do\, and how you do it — then enjoy the application submissions! \nIn this webinar you’ll learn:  \n\nGreat Curb Appeal\, aka Your Home Page\nMust-Have Content for Your About Page\nEmployee Testimonials\, Do They Work?\nThe Vital Details Needed on Your Careers Page\n\nBe sure to join us!\n\n \nRegister Here\n\n \nWebinar link will be provided after registration. \nContact for Registration: Camryn Tunney\nEmail: ctunney@imec.org \nContact for Event Content Questions: Nancy O’Leary\, Custom Direct\, Inc.\nEmail: oleary@customdirect.com\nDirect: 630-529-6063
URL:https://www.customdirect.com/event/workforce-growth-online-leveraging-the-power-of-your-website-to-grow-your-workforce/
LOCATION:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.customdirect.com/wp-content/uploads/2024/03/WomanonaWebsite.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240327T113000
DTEND;TZID=America/Chicago:20240327T130000
DTSTAMP:20260404T031801
CREATED:20240325T204718Z
LAST-MODIFIED:20240325T204842Z
UID:5824-1711539000-1711544400@www.customdirect.com
SUMMARY:Marketing Lunch & Learn
DESCRIPTION:Marketing Lunch & Learn: Trade Shows\nMarch 27 @ 11:30 am – 1:00 pm \n\nWe are delighted to partner with VIA for this Lunch & Learn. \nJoin us for a Lunch and Learn as we discuss Trade Shows: Pre-Work to Post-Work Best Practices. \nAre you getting the ROI you expect from your trade show booths? Join us to learn from our panel of experts how to leverage your trade shoe participation. \nIn this webinar you’ll learn:  \n\nKey pre-show and pot show efforts which get conversations going and continuing\nResources you need to ensure visitors know you have the solutions they require\nBest practices on whether you have participated in one trade show or dozens\nGeofencing is a cool term. What does it mean\, and is it right for you?\n\nBe sure to join us!\n\n \nRegister Here\n\n \nContact for Event Content Questions: Nancy O’Leary\, Custom Direct\, Inc.\nEmail: oleary@customdirect.com\nDirect: 630-529-6063
URL:https://www.customdirect.com/event/marketing-lunch-learn/
LOCATION:Valley Industrial Assocation\, 2000 S Batavia Avenue\, Suite 110\, Geneva\, IL\, 60134\, United States
ATTACH;FMTTYPE=image/jpeg:https://www.customdirect.com/wp-content/uploads/2024/03/LunchandLearn.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250206T113000
DTEND;TZID=America/Chicago:20250206T133000
DTSTAMP:20260404T031801
CREATED:20250203T173714Z
LAST-MODIFIED:20250203T173819Z
UID:5865-1738841400-1738848600@www.customdirect.com
SUMMARY:Sales and Marketing Panel
DESCRIPTION:Sales and Marketing Panel\nFebruary 6 @ 11:30 am – 1:30 pm \n\nTechnology & Manufacturing Association\n1651 Wilkening Rd\nSchaumburg\, IL 60173 \nJoin TMA as we look to kick off our quarterly sales & marketing roundtable with this panel event. Get to know your local marketing TMA member experts! Learn more about growing your business with lead generation\, the impacts of a company’s digital presence\, website designs\, advertisements\, tracking data\, branding\, print graphic design and so much more! \nBe sure to join us!\n\n \nTo Register\n\n \nContact for Event Content Questions: Nancy O’Leary\, Custom Direct\, Inc.\nEmail: oleary@customdirect.com\nDirect: 630-529-6063
URL:https://www.customdirect.com/event/sales-and-marketing-panel/
LOCATION:Technology & Manufacturing Association\, 1651 Wilkening Rd\, Schaumburg\, IL\, 60173\, United States
ATTACH;FMTTYPE=image/jpeg:https://www.customdirect.com/wp-content/uploads/2024/02/CFO.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250305T113000
DTEND;TZID=America/Chicago:20250305T130000
DTSTAMP:20260404T031801
CREATED:20250206T162008Z
LAST-MODIFIED:20250206T162008Z
UID:5867-1741174200-1741179600@www.customdirect.com
SUMMARY:Marketing Lunch & Learn: Digital Presence
DESCRIPTION:Marketing Lunch & Learn: Digital Presence\nMarch 5 @ 11:30 am – 1:00 pm \n\nWe are delighted to partner with VIA for this Lunch & Learn. \nJoin us on March 5\, 2025\, as we discuss key focuses to build your successful digital presence: \n\nWebsite: Learn what’s trending for user engagement\, and how to ensure Google rewards you in search results for those great metrics.\nContent: Find out how to create an easy\, useful content calendar with high-quality content which positions you as a thought leader\, making you more attractive for new business opportunities.\nSocial networks: Not all social media platforms are alike\, and each has their own nuance and benefit your business growth. Learn how LinkedIn\, Facebook\, and Twitter can be used to share industry news\, professional insights\, and your business expertise.\nEmail marketing: With the right content and dedicated cadence\, email campaigns can be effectively used to educate prospects and clients on your core competencies and problem-solving expertise. Learn how to get started on this lead generation marketing tactic.\nPaid marketing: Paid advertising on platforms like Google Ads\, LinkedIn\, and Facebook are worth considering as a tactic to drive traffic to your website and increase brand awareness. Get the details on which platform(s) might be the best fit for your growth.\n\nBe sure to join us!\n\n \nRegister Here\n\n \nContact for Event Content Questions: Nancy O’Leary\, Custom Direct\, Inc.\nEmail: oleary@customdirect.com\nDirect: 630-529-6063
URL:https://www.customdirect.com/event/marketing-lunch-learn-digital-presence/
LOCATION:Valley Industrial Assocation\, 2000 S Batavia Avenue\, Suite 110\, Geneva\, IL\, 60134\, United States
ATTACH;FMTTYPE=image/jpeg:https://www.customdirect.com/wp-content/uploads/2024/03/LunchandLearn.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250603T100000
DTEND;TZID=America/Chicago:20250603T110000
DTSTAMP:20260404T031801
CREATED:20250602T184018Z
LAST-MODIFIED:20250602T184018Z
UID:5876-1748944800-1748948400@www.customdirect.com
SUMMARY:Marketing Webinar: Website Engagement
DESCRIPTION:Engagement: Why It Matters and How to Improve Your Website Performance\nJune 3 @ 10:00 am – 11:00 am \n\nDid you know your website engagement directly impacts user retention\, conversions\, and search engine rankings? High engagement\, measured by metrics like time on site\, pages visited\, and interaction rates\, indicate that users find the content valuable\, leading to higher brand value\, customer loyalty\, and revenue. \nEngagement also signals to search engines like Google that the site is relevant\, improving SEO rankings. Low engagement\, such as high bounce rates\, often correlates with poor user experience or irrelevant content\, which can hurt visibility and conversions. \nJoin us for this VIA Marketing Insights Webinar and learn how to improve your website performance with specific tactics aimed at improving your website engagement. \nThis webinar is led by Nancy O’Leary\, Vice President at Custom Direct\, Inc.\, an integrated marketing solutions agency promoting sustainable growth in manufacturing. \nBe sure to join us!\n\n \nTo Register\n\n \nContact for Event Content Questions: Nancy O’Leary\, Custom Direct\, Inc.\nEmail: oleary@customdirect.com\nDirect: 630-529-6063
URL:https://www.customdirect.com/event/marketing-webinar-website-engagement/
LOCATION:Valley Industrial Assocation\, 2000 S Batavia Avenue\, Suite 110\, Geneva\, IL\, 60134\, United States
ATTACH;FMTTYPE=image/jpeg:https://www.customdirect.com/wp-content/uploads/2024/02/CFO.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251009T120000
DTEND;TZID=America/Chicago:20251009T163000
DTSTAMP:20260404T031801
CREATED:20250930T163826Z
LAST-MODIFIED:20251021T133210Z
UID:5897-1760011200-1760027400@www.customdirect.com
SUMMARY:123GROW! Sales Workshop
DESCRIPTION:123GROW! Sales Workshop\nOctober 9 @ 12:00 – 4:30 pm \n\nVIA Valley Industrial Association\n2000 S Batavia Ave\, Suite 110\nGeneva\, IL 60134\nStill can’t make your sales process “stick”? \nYou’ve read the books\, binged the podcasts\, and watched the videos—yet the day-to-day still feels like random acts of sales. The VIA 123GROW! series is built for busy business leaders who need a simple\, scalable Growth Operating System that actually fits how your company works. \nThis first session gives you the knowledge\, tools\, and momentum to start building a sales process that helps you hit your 1-\, 3-\, and 5-year goals. \nWho Should Attend \n\nOwners/execs at small & mid-sized manufacturers\nLeaders who’ve tried books/podcasts/videos but still lack a repeatable sales process\nTeams wearing many hats who want practical tools and quick progress\n\nWhat to Expect \n\nKickoff panel with business owners + facilitators (what works\, what to avoid)\nHands-on sessions:\n\nBusiness Planning Essentials\nMarketing Fundamentals\nIntegrated Sales Process Development\n\n\nTakeaways: templates\, resource\, homework\, and momentum!\nNetworking & refreshments to close the day\n\nStop the random acts. Start 123GROW! \nLunch included. \nBe sure to join us!\n\n \nTo Register\n\n \nContact for Event Content Questions: Nancy O’Leary\, Custom Direct\, Inc.\nEmail: oleary@customdirect.com\nDirect: 630-529-6063
URL:https://www.customdirect.com/event/123grow-sales-workshop/
LOCATION:Valley Industrial Assocation\, 2000 S Batavia Avenue\, Suite 110\, Geneva\, IL\, 60134\, United States
ATTACH;FMTTYPE=image/jpeg:https://www.customdirect.com/wp-content/uploads/2025/11/Marketing-Computer.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251105T100000
DTEND;TZID=America/Chicago:20251105T113000
DTSTAMP:20260404T031801
CREATED:20251021T133231Z
LAST-MODIFIED:20251021T133229Z
UID:5904-1762336800-1762342200@www.customdirect.com
SUMMARY:Webinar: Effective Marketing Tactics
DESCRIPTION:Effective Marketing Tactics for Small & Medium-Sized Manufacturers\nNovember 5 @ 10:00 – 11:30 am \n\nVIA Valley Industrial Association\n2000 S Batavia Ave\, Suite 110\nGeneva\, IL 60134 \nImpact-driven marketing efforts for small and medium-sized manufacturers are successful when they focus on building trust\, showcasing expertise\, and targeting B2B buyers like suppliers\, distributors\, or OEMs. \nWith limited budgets\, it is important to prioritize high-ROI tactics that leverage digital tools\, content\, and relationships over substantial paid ad budgets. Ideally\, your company should aim for a mix of inbound (attracting leads) and outbound (reaching out) strategies. \nJoin us for a tactical webinar which provides you with the knowledge to move your company growth forward! \nTopics to be discussed: \n\nDigital Presence and SEO; Your Cost-Effective Foundation\nContent Marketing; Vital to Build Brand Authority\nSocial Media and Networking; Key to Relationship Building\nEmail and CRM-Driven Follow-Ups; “Must Have” to Leverage Warm Leads\nPartnerships and Referrals; Your Low-Cost Brand Amplification\n\nHosted by Nancy O’Leary\, VP at Custom Direct\, Inc.\, bringing sustainable growth solutions to the industrial sector for over 40 years. \nBe sure to join us! \n\n\nTo Register\n\n \nContact for Event Content Questions: Nancy O’Leary\, Custom Direct\, Inc.\nEmail: oleary@customdirect.com\nDirect: 630-529-6063
URL:https://www.customdirect.com/event/webinar-effective-marketing-tactics/
LOCATION:Valley Industrial Assocation\, 2000 S Batavia Avenue\, Suite 110\, Geneva\, IL\, 60134\, United States
ATTACH;FMTTYPE=image/jpeg:https://www.customdirect.com/wp-content/uploads/2024/03/LunchandLearn.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260408T113000
DTEND;TZID=America/Chicago:20260408T130000
DTSTAMP:20260404T031801
CREATED:20260324T152838Z
LAST-MODIFIED:20260324T183931Z
UID:5968-1775647800-1775653200@www.customdirect.com
SUMMARY:Sales & Marketing Lunch & Learn: Forget the Buzz Words "Lead Gen" and Learn How to Grow Your Business
DESCRIPTION:Sales & Marketing Lunch & Learn: Forget the Buzz Words “Lead Gen” and Learn How to Grow Your Business\nApril 8 @ 11:30 am – 1:00 pm \n\nWe are delighted to partner with VIA for this Lunch & Learn. \nThe true path to business growth is relatively simple. Get your digital house in order\, use FREE tools to grow brand awareness\, and lean into SEO as a Service. \nThat’s it. Getting your sales team aligned with your marketing strategy is vital\, as far too often stagnant growth is attributed to poor marketing. While some of this may be true\, all too often sales teams are unaware of the strengths of a sound marketing strategy\, and their role in working toward its success. \nStop the finger pointing and get started on expanding your company’s bottom line in 2026. \nWe will cover: \n\n\nDigital Presence + Free Tools\n\nWebsite\nGoogle Business\nGoogle Analytics\nLinkedIn\n\n\nSEO as a Service\n\nHow it works\nWhen to consider\n\n\n\n\nJoin Nancy O’Leary from Custom Direct for this lunch and learn with the VIA. \nBe sure to join us! \n\n\nRegister Here\n\n \nContact for Event Content Questions: Nancy O’Leary\, Custom Direct\, Inc.\nEmail: oleary@customdirect.com\nDirect: 630-529-6063
URL:https://www.customdirect.com/event/sales-marketing-lunch-learn-forget-the-buzz-words-lead-gen-and-learn-how-to-grow-your-business/
LOCATION:Valley Industrial Assocation\, 2000 S Batavia Avenue\, Suite 110\, Geneva\, IL\, 60134\, United States
ATTACH;FMTTYPE=image/jpeg:https://www.customdirect.com/wp-content/uploads/2024/03/LunchandLearn.jpg
END:VEVENT
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