Ethical and Affordable SEO
EMI soon realized the overseas SEO firm had utilized black hat SEO tactics to get a temporary initial boost at the cost of long-term penalties from search engines such as Google and Bing.
SEO has frequently been sold by unscrupulous vendors as a way to “trick” search engines into showing your website first in their results page. However, this is only a short-term solution, as search engines primarily are concerned with delivering what their customers (the people searching) are looking for.
As companies like Google and Bing spend more time and money developing their search engines, their technology becomes exponentially better at discovering which websites are attempting to trick their crawlers - subsequently penalizing the offending sites.
These problems drove EMI to look for help fixing their SEO issues with an emphasis on ethical and affordable solutions, while still maintaining the best practices for long-term SERP performance.
Custom Direct Site Audit, SERP Reports and Ongoing Monitoring
CDI recommended performing a site wide, page-by-page audit to assess potential site issues and identify content that would benefit from on-page technical SEO, to improve organic traffic and search engine results page performance.
A streamlined sitemap needed to be developed, re-organized and uploaded to Google to improve ease of their crawler reading the website. Additionally, page load times needed to be improved to reduce bounce-rate and any other penalties from Google for a poor user experience.
Keyword research would be conducted to identify important search terms to track and once the on-page optimization resolved the issues on the website, a monthly site audit and creation of a Search Engine Results Page [SERP] Tracking report including website analytics would be conducted to proactively fix any future issues, monitor the site changes success, and make future recommendations for improvement.