THE SOLUTION:
Consistent Social Media Posting.
CDI recommended creating/updating profiles on Twitter, Facebook, Pinterest, and Instagram which followed the branding on their packaging, and on their website. Additionally, a posting schedule (content calendar) was developed to ensure consistency and quality of these posts. Content would be created and split into two main categories, recipes and topical, with flexibility to adapt to any changes in the future. Monthly reporting would be implemented to track key performance indicators and make any necessary changes.