Direct Marketing

Direct Marketing_500x300Direct – it’s in our name. The discipline of direct marketing gives you the ability to accurately measure your marketing spend against your ROI and determine whether or not you’re moving in the right, profitable direction. For more than 25 years we’ve been providing our clients with directly measurable solutions and outstanding results.

Publication Design + Project Management

Good publication design is about establishing hierarchy; helping the reader navigate the many ‘messages’ contained in the content before them. Our team works to understand your editorial and production needs while combining effective use of color, copy, font, typography, images and structure to produce a publication at the intersection of art and communication.

Project management of all types requires discipline, an understanding of what can wrong, and the knowledge required to prevent problems. Our 25+ years of experience in multi-page projects means there will be no surprises. We’ve been “down the road before.” Our team of production managers, ad wranglers, designers, copywriters, prepress specialists, and printing and mailing experts, all know what to expect – and how to deliver.

Catalog Design + Project Management

Catalog design has ONE goal – to sell. Whether your ‘store’ is an 8-page consumer catalog or a 3,000-page industrial ‘reference’ book for all things scientific – or anything in between – we understand how to sell your product on the printed page – to fill the wants and needs of your customers.

With experience designing, producing and managing thousand of pages a year, in multiple languages and currencies for multi-national firms, we can help you reduce your overall costs AND increase your sales for successful, repeatable results. Read more to see why Colony Brands and Rust-Oleum work with Custom Direct for their catalogs.

Direct Mail

Yes, Virginia, there is a mailman; and while he, or she, doesn’t guide reindeer or drop down your chimney, postal mail continues to delight recipients (with the exception of bills…)

According to the US Postal Service’s study called, “The Mail Moment”, in a society where everyone seems to have less time, consumers are still spending quite a bit of time with their mail. As part of their Mail Moment, they reserve time to sit down with their mail.

In fact, consumers will spend upwards of 30 minutes on any given occasion to read their mail and more specifically, they spend 45 minutes with magazines, 30 minutes with catalogs, and 25 minutes with Direct Mail.

Compare your overflowing email inboxes, at home and work. Now look at the mail on your desktop. Flip through the new color catalog and imagine the places you’ll go or the things you’ll do with the new gadget or clothing. Take a minute, or two, to read the appeal letter in from the charity you’ve supported – without the blinking, incessant urge to file-move-delete the ever-growing stack of email.

In an era of “build it and they will come” websites and voluminous email, we provide smart, cost-effective and truly multi-channel direct mail solutions to help drive traffic – and drive response – to your campaigns.

Data Analysis

“Water, water everywhere and not a drop to drink.” You may be ‘drowning in data’ without the ability, time or resources to fully utilize what is, and isn’t, relevant to help you achieve your goals.

What do you REALLY know about your BEST customers? Are you using data effectively to identify your AVERAGE or WORST customers?

At Custom Direct, we employ a suite of tools, including Personicx®, to create a model of your current database with the overlay of socioeconomic and psychographic information available from thousands of proprietary sources. We build a predictive customer model, through regressive analysis, to then identify business or consumer ‘look-a-like prospects’ to help you grow your business.

List Services

In direct marketing, 40/40/20 is a long-held ‘rule’ that the success or failure of a campaign relies upon three things:  40% is the list (WHO), 40% is the offer (WHAT) and 20% is the creative execution (everything else).

While rules are made to be broken (or tested), the science of direct marketing is reinforced by decades of proven results. While the design of the piece must be compelling and appealing, too often the creative execution (20%) takes precedence over the WHO and WHAT in a campaign.

We will help you identify to WHOM your message should speak – your target audience. Custom Direct can provide access to a wide range of lists and programs, designed to reach B2B and/or B2C prospects with postal addresses, email, phone number, and other relevant and helpful information for a successful campaign.

  • Joyce Hothan, Executive Director
    As a non profit organization telling our story is so important to us. The Custom Direct Team spent a lot of time listening to us in order to capture the essence of our mission and organize our website in  a way that tells our story efficiently and effectively. We couldn't be happier with the product! Your responsiveness allowed us to move the project from start to finish without delay. Thanks for your high degree of professionalism, wonderful team work, understanding of our resources and passion for helping us improve our social media message!
    Joyce Hothan, Executive Director
    Glen Ellyn Children's Resource Center
  • Jill Foucré
    The leadership and staff at Custom Direct have been instrumental in all phases of the relaunch of the Marcel’s website. Because they understand our business so well and are aligned with our functional and stylistic needs, we were able to go from concept to design to implementation in a very reasonable amount of time. The team at Custom Direct is creative, resourceful, budget conscious, flexible, and reliable. When challenges are encountered, they find solutions rather than simply reporting on the challenge. They answer the questions I don’t think to ask and they stay focused even when I create distractions or ask them to research something that ends up being an unimportant detour. Custom Direct is a key partner to our growing business.
    Jill Foucré
    Marcel’s Culinary Experience
  • Elisabeth Landt
    Custom Direct worked closely with us at The Quarry Cable Park as we launched our new website. They were able to help us design, brand, and launch a fantastic website which is not only user-friendly, but seamlessly incorporated changes that we made along the way. We riddled the team with challenges and they went above and beyond to quickly find solutions. They had the ability to ease our minds and the expertise to balance our needs and wants. The Custom Direct team exceeded our expectations and we look forward to continuing to work with them in the future.
    Elisabeth Landt
    The Quarry Cable Park & Grille
  • Maynard Wood
    We enlisted the help of Custom Direct to modernize existing literature and develop new brochures for our participation in a trade show as well as for use in our sales efforts through our field sales force. It was a pleasure working with Custom Direct. They developed three brochures that were creative and of high quality. We were extremely pleased with their performance and are going to involve them in more of our literature and marketing projects.
    Maynard Wood
    Torque Technologies, Inc.
  • Jen Nelson
    Custom Direct’s strength is not only that they provide collaborative design, coordination of photography and complete follow through to the printed piece, but the high standards of the quality they produce are hard to duplicate in the marketplace. Another thing that helps alleviate my stress is that I have no worries once Custom Direct has committed to a project. They do it, do it well and have hit every single deadline (and there have been some really ‘there’s no way they’re going to pull this off’ deadlines)!
    Jen Nelson
    Colony Brands
  • Robert Levy
    We hired Custom Direct to modernize our corporate logo. They did such a great job, we decided to use them to create a corporate capabilities piece. Next, they designed our signage for trade shows and the graphics for our booth. We are always pleased with their professionalism, creativity and attention to detail. They go above and beyond the call of duty to ensure they get us what we need ahead of our deadline and right on budget. I recommend them to anyone seeking a creative/corporate communications firm!
    Robert Levy
    Tele Business USA
  • Brian Hartman
    From the start, Custom Direct took the time to understand our business, our needs, as well as our clients’ needs (Bank of America; First National Bank of Omaha). The outcome of this insight has not only led to the proverbial ‘meeting and exceeding expectations’, but setting a standard and level from which we rate our other vendors. Custom Direct offers us a partner with a deep understanding of creative and production. More importantly, Custom Direct offers the people and resources that care about our clients as much as we do.
    Brian Hartman
    Inte Q – formerly SHC Direct, LLC
  • Barbara Babler
    Custom Direct has been a valuable partner to The Swiss Colony for more than 25 years. They have provided valuable problem-solving research, direction and support in printing, prepress, art direction and photography projects. We look forward to their continued support.
    Barbara Babler
    Colony Brands - The Swiss Colony
  • Darrin Schmidt
    In converting our workflow from in-house to an external partner, Custom Direct made the transition as painless as possible. The professionalism of this group is second to none. It has been a pleasure to work with them and we look forward to continuing our association.
    Darrin Schmidt
    Rite at Home Healthcare Products, LLC
  • Ursula Andreasen
    I just wanted to thank you and your staff for designing my new web site. It turned out beyond my wildest dreams and has brought many complements from my staff and clients. The new design so complements my operation and it has already brought many clients to my shop.
    Ursula Andreasen
    Ursula Hair Design, The North Shore’s Premier Hair Salon
  • Michelle Bailey
    When working with Custom Direct on a project I feel like they are part of the AMP team. For the past four years we have worked together on what I consider a huge project. It involves over 400 images each year, some come in as film, others are digital. And did I mention it falls in my very busiest part of the season? But Custom Direct makes the process pretty painless. They truly are pros when it comes to color. And what really makes everyone happy here is they are competitive with pricing and I have never had any surprises at billing time.
    Michelle Bailey
    Andrews McMeel Publishing
  • Karyl L. Mandel
    After over 35 years, we changed our name, moved our offices and needed a new identity – quickly. Custom Direct was able to guide us through the process with their creativity, timeliness and professionalism. Their follow-through, attention to detail and personal consideration for our needs was extraordinary.
    Karyl L. Mandel
    Teitelbaum & Mandel, Ltd.
  • Kelly Carlson
    The team at Custom Direct goes that extra mile and have become an invaluable and trusted part of our marketing team here at AMES Taping Tools.  We’ve been working with them on a wide array of projects including (but not limited to) retail sales circulars, advertising materials and website maintenance.   They really embrace the brand and help maintain the brand integrity in any request we’ve sent their way.  In addition, they treat each request with a sense of urgency that has been unmatched and we couldn’t be happier with the results.
    Kelly Carlson
    AMES Taping Tools.
  • Cheryl Murphy
    We have worked with Custom Direct for over 4 years.  They have an excellent creative eye and our magazine looks so much better than it did before.  Custom Direct took the time to understand our business and our clients and they help us throughout the entire publishing process.  If I ever forget anything, they remind me and make sure each issue is complete.  They are organized, meet deadlines, and their process makes it very easy to work with them. I highly recommend Custom Direct for magazine layout, design, and publishing.
    Cheryl Murphy
    Community Associations Institute - Illinois