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Case Studies

May 21, 2012
WordPress logo

WordPress is more than a blog

You may have been told or currently believe that WordPress is “just for blogs”. Or maybe you’ve never even heard of WordPress. Although the platform started as a blogging tool, […]
January 9, 2013
Print Drives Commerce

Print is Alive! Print Drives Commerce!

Found this interesting! Print still drives commerce. Direct Mail response rates are up 14% since 2004 while email marketing rates are down 57%. Direct mail generates 78% of donations for […]
August 12, 2013
ROI

Understanding ROI

ROI, or Return on Investment, is a very common analysis technique for determining what the percentage return on an investment will be.  ROIs are commonly used by business practitioners and […]
August 19, 2013
Organic Search

Organic Search Results

What is an organic search? Surely you’ve heard this term before, but might still be unsure as to what it means.  According to Techopedia.com, “An organic search is a term […]
August 15, 2013
PPC Advertising

PPC Advertising Explained

Pay-Per-Click advertising, or PPC for short, seems to be all the rage nowadays. PPC is everywhere, but what is it? According to Techterms.com, “PPC advertisements generate revenue for Web publishers […]
August 22, 2013
internet marketing

Internet Marketing

Internet marketing today is just as prevalent as print marketing.  We live in a modern world of constant advertisements: billboards, commercials, radio ads, consume us everyday, but the most recent […]
September 2, 2013
click-through rates

Click-through Rates

CTR stands for Click-through rates, and are yet another way to measure search engine optimization.  CTR indicates a ratio for the number of clicks an advertisement receives.  The ratio indicates how […]
August 3, 2013
public relations

Public Relations Redefined

Many people associate Public Relations with the term ‘damage control.’ On the contrary, PR is so much more than that. According to the Public Relations Society of America, or PRSA, […]
July 30, 2013
Print - dead or alive

Print Media; Dead or Alive?

Over the past few years, the question of relevance for print advertisements has been brought into question.  In this increasingly technical generation where everyone from preteens to adults spends endless […]
August 26, 2013
Image alt tag

Alt Tag Simplified

What is an Alt tag you ask? Explained by Webopedia, “An Alt tag is an HTML attribute specified in the IMG tag to provide alternate text when an image on […]
September 9, 2013
cost per action

Cost Per Action (CPA)

According to Wordstream.com, “ Cost Per Action (CPA), also known as cost per acquisition, is a method of paying for advertising that allows you to pay for each conversion as […]
September 12, 2013
meta tags

The Importance of Meta Tags

Search Engine Optimization is a broad topic, but it helps if you understand the concept of Meta tagging.  There are three main types of Meta tags: Meta title, Meta description, […]
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