Translating strong internal company culture and capabilities to impactful, customer-facing messaging with a consistent narrative and brand redesign.
Custom Direct developed a consistent narrative for the ACE message, including a comprehensive brand redesign and repositioning initiative. Starting with a new logo and brand “look and feel”, CDI overhauled ACE’s entire image. A new website, designed to match the new logo and branding, headlined substantial changes to key elements of external marketing, including a monthly blog, the “Spark” highlighting ACE as subject matter experts. Monthly newsletters, social media and accompanying posts, and tradeshow signage were updated to reflect the refreshed look. Internal marketing pieces were also included in the re-brand, from a new and improved employee handbook to company stationery. Even box truck graphics and signage/banners for company buildings received the rebrand treatment!