Case Study

Catalog Design


OVERVIEW

The Illinois Chapter of Community Associations Institute [CAI] serves the educational, business, and networking needs of community associations in the Chicagoland Area. Members include condominium, cooperative, and homeowner associations as well as those who provide services and products to associations – The Illinois Chapter has over 1100 members. In an era of ‘make everything digital’, the quarterly Common Interest magazine remains a valuable and much-anticipated communication vehicle. The content of the magazine is provided to paying members of the association, as it contains extremely helpful advice and guidance for its members.

CHALLENGE

Being a printed magazine in a digital world, the drive to keep costs down while continuing to deliver for members and advertisers remains paramount. “Do more with less time while making the publication interesting and relevant” were our marching orders.

SOLUTION

We completely redesigned the publication and the production work-flow – managing ad submission and streamlining the review process for editorial and article content. Each quarter we work with the proverbial ‘bushel-basket’ of assets to create a 60-page publication from concept to delivery. Our project management and production expertise has helped CAI to maintain costs while keeping their readers and advertisers engaged with compelling creative, issue after issue.


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