Brand Building

Brand Building_500x300 (1)While the difference between a good and bad logo can have a positive or negative impression, your brand is much more than just your logo, tagline, company colors and letterhead. Your brand – your identity – is a thought, a lasting or ephemeral impression in the mind of your customers, employees and prospects.

What you “say” and what they “hear” or “see” can be very different. We’ll help craft all aspects of your brand identity, to create the desired impression and make a lasting and profitable impact on your bottom line.

Vision + Mission Statements

A vision statement is an organization’s guiding hand that paints a vision of the future – where the organization is going, and its “big picture” objectives. The vision statement helps to inspire, guide and challenge the employees to achieve its mission.

A mission statement is a written overarching plan that defines an organization’s purpose. It outlines the organization’s culture, values and core competencies that support its overall vision.

Custom Direct can help you articulate and communicate your vision and mission statements to keep you on your path to continued success and growth. We will work with you to weave these common threads throughout your communications – to build a stronger awareness and understanding of your business.

Positioning Statement

A company’s market position is about how it is viewed in the mind of the marketplace – market perception. Market positioning is the attempt to control this perception, especially as it relates to your competition.

As the name infers, a Positioning Statement should “position” the company or product in the mind of its target audience. It should differentiate you or your product from your competition, be benefit-oriented and leave an impactful and lasting emotion.

Unlike a Tagline, which is communicated externally to the marketplace, a Positioning Statement is internal. A Positioning Statement serves as guide for creating a marketing strategy and tactics.

While image and reputation contribute to perception, they cannot control it to the extent that marketing can. Create a distinct and lasting impression on your market with a positioning statement carefully crafted by Custom Direct.

Logo Design

A good logo can leave a positive, lasting impression in the mind of those who see it. So what makes a good logo? It’s a combination of planning, creativity and simplicity, along with the right font, color and graphics, to help communicate your company’s overall brand.

Effective logo design considers the business – it’s products, services, industry, personality, customers, competitors, and more. Our experienced logo designers follow a proven process that includes market research, design concepts, testing, and integration. Just as important, we’ll do a thorough search to make sure it’s unique and doesn’t infringe on existing trademarks.

Content Development

Content development. Messaging. Copy writing. Story telling. The process of effectively communicating your message, in any medium, requires an understanding of how to MOVE people to take some form of action.

Features don’t excite. Benefits are boring. You must take a step further and translate your features and benefits into a story that resonates with prospects, validates your customers’ choices, and your marketing instantly becomes more understandable and more memorable.

Developing engaging content positions you as an expert and thought leader in your field, and inspires confidence in your brand. Good content also drives Internet search engine optimization and inbound marketing leads, and improves your ranking on search engine results.

Telling YOUR story has the potential to engage your buyers by showing them you understand their challenges and information needs. Let Custom Direct tell your marketing story.


There are many different options for advertising today – print vs. digital, targeted vs. mass media, audio vs. visual, and the list goes on. As with most marketing efforts, advertising has synergistic effects when multiple media are used, and when integrated with other marketing channels.

Advertising can be used to build awareness, enhance an image, evoke emotion, sell a product, and more. When including advertising in your marketing mix, it’s important to understand who you’re trying to reach, the best medium for reaching them, the message you want them to receive and the action you want them to take.

Custom Direct can help you select the best media options and create compelling ads that get your message across to your target audience.

Trade Show Marketing

In certain industries, exhibiting at trade shows can be a cost-effective strategy to build brand awareness, showcase a company’s products or services and meet potential customers face-to-face. Exhibiting at trade shows can also be expensive. If done right, however, you can realize an attractive return on your investment that continues well beyond the event.

Custom Direct’s trade show team can help you develop your trade show strategy and related tactics – from selecting the right show and exhibit space location, to in-booth displays, events, literature and giveaways. To maximize trade show exposure, we can develop pre-, during- and post-show marketing and public relations campaigns to bring foot traffic to your booth, generate qualified leads, and convert leads to customers. Read more about how we’ve helped one of our clients.

  • Joyce Hothan, Executive Director
    As a non profit organization telling our story is so important to us. The Custom Direct Team spent a lot of time listening to us in order to capture the essence of our mission and organize our website in  a way that tells our story efficiently and effectively. We couldn't be happier with the product! Your responsiveness allowed us to move the project from start to finish without delay. Thanks for your high degree of professionalism, wonderful team work, understanding of our resources and passion for helping us improve our social media message!
    Joyce Hothan, Executive Director
    Glen Ellyn Children's Resource Center
  • Jill Foucré
    The leadership and staff at Custom Direct have been instrumental in all phases of the relaunch of the Marcel’s website. Because they understand our business so well and are aligned with our functional and stylistic needs, we were able to go from concept to design to implementation in a very reasonable amount of time. The team at Custom Direct is creative, resourceful, budget conscious, flexible, and reliable. When challenges are encountered, they find solutions rather than simply reporting on the challenge. They answer the questions I don’t think to ask and they stay focused even when I create distractions or ask them to research something that ends up being an unimportant detour. Custom Direct is a key partner to our growing business.
    Jill Foucré
    Marcel’s Culinary Experience
  • Elisabeth Landt
    Custom Direct worked closely with us at The Quarry Cable Park as we launched our new website. They were able to help us design, brand, and launch a fantastic website which is not only user-friendly, but seamlessly incorporated changes that we made along the way. We riddled the team with challenges and they went above and beyond to quickly find solutions. They had the ability to ease our minds and the expertise to balance our needs and wants. The Custom Direct team exceeded our expectations and we look forward to continuing to work with them in the future.
    Elisabeth Landt
    The Quarry Cable Park & Grille
  • Maynard Wood
    We enlisted the help of Custom Direct to modernize existing literature and develop new brochures for our participation in a trade show as well as for use in our sales efforts through our field sales force. It was a pleasure working with Custom Direct. They developed three brochures that were creative and of high quality. We were extremely pleased with their performance and are going to involve them in more of our literature and marketing projects.
    Maynard Wood
    Torque Technologies, Inc.
  • Jen Nelson
    Custom Direct’s strength is not only that they provide collaborative design, coordination of photography and complete follow through to the printed piece, but the high standards of the quality they produce are hard to duplicate in the marketplace. Another thing that helps alleviate my stress is that I have no worries once Custom Direct has committed to a project. They do it, do it well and have hit every single deadline (and there have been some really ‘there’s no way they’re going to pull this off’ deadlines)!
    Jen Nelson
    Colony Brands
  • Robert Levy
    We hired Custom Direct to modernize our corporate logo. They did such a great job, we decided to use them to create a corporate capabilities piece. Next, they designed our signage for trade shows and the graphics for our booth. We are always pleased with their professionalism, creativity and attention to detail. They go above and beyond the call of duty to ensure they get us what we need ahead of our deadline and right on budget. I recommend them to anyone seeking a creative/corporate communications firm!
    Robert Levy
    Tele Business USA
  • Brian Hartman
    From the start, Custom Direct took the time to understand our business, our needs, as well as our clients’ needs (Bank of America; First National Bank of Omaha). The outcome of this insight has not only led to the proverbial ‘meeting and exceeding expectations’, but setting a standard and level from which we rate our other vendors. Custom Direct offers us a partner with a deep understanding of creative and production. More importantly, Custom Direct offers the people and resources that care about our clients as much as we do.
    Brian Hartman
    Inte Q – formerly SHC Direct, LLC
  • Barbara Babler
    Custom Direct has been a valuable partner to The Swiss Colony for more than 25 years. They have provided valuable problem-solving research, direction and support in printing, prepress, art direction and photography projects. We look forward to their continued support.
    Barbara Babler
    Colony Brands - The Swiss Colony
  • Darrin Schmidt
    In converting our workflow from in-house to an external partner, Custom Direct made the transition as painless as possible. The professionalism of this group is second to none. It has been a pleasure to work with them and we look forward to continuing our association.
    Darrin Schmidt
    Rite at Home Healthcare Products, LLC
  • Ursula Andreasen
    I just wanted to thank you and your staff for designing my new web site. It turned out beyond my wildest dreams and has brought many complements from my staff and clients. The new design so complements my operation and it has already brought many clients to my shop.
    Ursula Andreasen
    Ursula Hair Design, The North Shore’s Premier Hair Salon
  • Michelle Bailey
    When working with Custom Direct on a project I feel like they are part of the AMP team. For the past four years we have worked together on what I consider a huge project. It involves over 400 images each year, some come in as film, others are digital. And did I mention it falls in my very busiest part of the season? But Custom Direct makes the process pretty painless. They truly are pros when it comes to color. And what really makes everyone happy here is they are competitive with pricing and I have never had any surprises at billing time.
    Michelle Bailey
    Andrews McMeel Publishing
  • Karyl L. Mandel
    After over 35 years, we changed our name, moved our offices and needed a new identity – quickly. Custom Direct was able to guide us through the process with their creativity, timeliness and professionalism. Their follow-through, attention to detail and personal consideration for our needs was extraordinary.
    Karyl L. Mandel
    Teitelbaum & Mandel, Ltd.
  • Kelly Carlson
    The team at Custom Direct goes that extra mile and have become an invaluable and trusted part of our marketing team here at AMES Taping Tools.  We’ve been working with them on a wide array of projects including (but not limited to) retail sales circulars, advertising materials and website maintenance.   They really embrace the brand and help maintain the brand integrity in any request we’ve sent their way.  In addition, they treat each request with a sense of urgency that has been unmatched and we couldn’t be happier with the results.
    Kelly Carlson
    AMES Taping Tools.
  • Cheryl Murphy
    We have worked with Custom Direct for over 4 years.  They have an excellent creative eye and our magazine looks so much better than it did before.  Custom Direct took the time to understand our business and our clients and they help us throughout the entire publishing process.  If I ever forget anything, they remind me and make sure each issue is complete.  They are organized, meet deadlines, and their process makes it very easy to work with them. I highly recommend Custom Direct for magazine layout, design, and publishing.
    Cheryl Murphy
    Community Associations Institute - Illinois